Roastbrief | Marketing & Advetising

GIGA! ENGAGES GREY SINGAPORE AND UNVEILS A FRESH CAMPAIGN TO CELEBRATE THE BRAND’S 4TH ANNIVERSARY.

WESTPAC HONORS A MAGNIFICENT COLLABORATION FOR ORIGIN IN THEIR NEW CAMPAIGN CREATED BY DDB SYDNEY.

JILA MINTS PROVE THEY’RE NOT FOR THE FAINT-HEARTED IN LATEST CAMPAIGN BY TRP.

Lexus Australia Introduces the Inaugural All-Electric Lexus RZ in the ‘The Reason Is Ready’ Campaign by Publicis Groupe’s Team One Australia.

PNC Bank Appoints Arnold Worldwide as Agency of Record

FilmLight Colour Awards 2023 Opens for Entries

Kraft Heinz’s The Kitchen undergoes explosive growth, wins Silver In-House Agency of the Year and sets a new standard for what an inside agency can be

Hankook Tires and McCann Avoid a Deer Car Accident in Heartwarming New Campaign “Bad Day”

Cadbury Dairy Milk continues to shine a light on the innate generosity of humans

SPANISH AGENCY & PRODUCTION COMPANY OF THE YEAR ANNOUNCED

New Dulux Heritage Campaign Celebrates The Feelings Of Colour

Pizza Hut comes out with a striking new campaign to launch a bold product, which is NOT for everyone

ANNA WARD OF NELSON SCHMIDT INC. RECOGNIZED AS THE RISING STAR IN B2B MARKETING BY THE ASSOCIATION OF NATIONAL ADVERTISERS

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Deutsche Telekom kicks off a Summer of Joy, Youth, Freedom with new Gen Z-focused campaign

Cheil Worldwide scoops 10 gongs at the 2023 Clio Health Awards

Green Stone Elevates Agency Leaders to Partner, Adds Scott Prindle as Partner, Innovation

Mondo Robot Hires Executive Creative Director Dave Rowley

StrawberryFrog Hires First Chief Growth Officer

New York Festivals Partners with Scott Goodson, CEO of StrawberryFrog to Launch a New Content Series “Purpose Haze”

TDC Announces 35 Ascenders 2023 Winners From 14 Countries

Virgin Active Launches Innovative Global App with Integrated Rewards Program

Creatives for Climate’s ‘secret agents of change’ will be taking over La Croisette at this year’s Cannes Lions Festival of Creativity

Corona encourages recycling by removing bottles from its ads

Campaign by Africa Creative Exposes Deadly Kidney Problems That Burden the Trans Community and in Partnership with Doctors Launch Lingerie That Can Save Lives

New Commercial Arts promotes James Derrick to Head of Client Service and Lauren Nuttall to Head of Account Management.

XXXX CELEBRATES QUEENSLANDERS’ PRIDE IN THEIR ORIGIN IN LATEST CAMPAIGN VIA THINKERBELL

CHLOE FAIR JOINS VIRTUE’S SENIOR LEADERSHIP IN SINGAPORE AS CLIENT SERVICES DIRECTOR

STRIKE ANYWHERE ADDS DIRECTOR ANDREW BATISTA

FCB SHOUT MAKES CONFIDENT SMILES THE STAR OF ITS NEW DARLIE X DOLLA CAMPAIGN

Children’s Cancer Institute launch ‘Donate Your Age’ via Orphan.

RIPPLING AND ARTS & SCIENCES EMBARK ON A GLOBE-TROTTING ADVENTURE WITH NEW FILM, “ONE PLACE”

Advertising

GIGA! ENGAGES GREY SINGAPORE AND UNVEILS A FRESH CAMPAIGN TO CELEBRATE THE BRAND’S 4TH ANNIVERSARY.

Celebrating its 4th year in Singapore, giga!, has launched its 4th anniversary campaign via Grey Group Singapore. The ‘Feeling Good’...

Advertising

WESTPAC HONORS A MAGNIFICENT COLLABORATION FOR ORIGIN IN THEIR NEW CAMPAIGN CREATED BY DDB SYDNEY.

A rousing musical number starring a banker and a referee aired during last night’s first State of Origin game. The...

Advertising

JILA MINTS PROVE THEY’RE NOT FOR THE FAINT-HEARTED IN LATEST CAMPAIGN BY TRP.

If you were named Wilson in the early 00’s, chances are you were taunted with the tagline turned catchphrase “You’re...

Digital

Mondo Robot Hires Executive Creative Director Dave Rowley

Digital

Virgin Active Launches Innovative Global App with Integrated Rewards Program

Agency

Symphonic Digital Joins Worldwide Partners Independent Agency Network

6 days ago

Advertising

WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising

6 days ago

Agency

VCCP launches AI creative agency, faith Sage will be the agency’s founding client

1 week ago

Agency

Mondo Robot Reimagines Rheumatology Group’s Website for Better Audience Engagement

Marketing

StrawberryFrog Hires First Chief Growth Officer

Marketing

Joanne Painter, the Co-founder and Managing Director of ICON, joins the Board of Trustees of The PR Trust

6 days ago

Marketing

CHEP NETWORK APPOINTS NICK JIA TO EXECUTIVE DIRECTOR, MARKETING TECHNOLOGY ROLE

Marketing

FORMER VCCP SYDNEY CEO ANDREW HOLT JOINS COMPARE THE MARKET AS NEW CHIEF MARKETING OFFICER

Marketing

PureRED Appoints Retail Technology Veteran Umesh Sripad as its First Chief Product Officer

Marketing

BSSP Taps Lauren Trojan as New Business Development Director

Marketing

Mondelēz International names Samir Jain as its India president

Marketing

Paytm elevates Bhavesh Gupta to President and COO

Entertainment

EMMY-NOMINATED EDITOR RYAN SPEARS JOINS THE DEN

Campaign

In-game characters beg to be saved from the demons of Hell in new Diablo IV launch film

1 week ago

Entertainment

SLOANE HAYES SKALA JOINS WW7 AS EXECUTIVE PRODUCER

Entertainment

The HISTORY Channel takes on Gen Z with Social-First Strategy for New Docuseries

Entertainment

ShowHeroes introduces new video format for Connected TV: Voice Command Branded Player

Entertainment

electriclime° add award-winning and Oscar-shortlisted filmmaker Dania Bdeir to director roster

Agency

Little Dot Studios Creates TikTok Series as Part of Formation Games Investment

Entertainment

Nolo Digital Film relocates to Sarofsky Studio, uniting premier color-grading and production/finishing under one roof

4 weeks ago

Agency

PNC Bank Appoints Arnold Worldwide as Agency of Record

Agency

Kraft Heinz’s The Kitchen undergoes explosive growth, wins Silver In-House Agency of the Year and sets a new standard for what an inside agency can be

Agency

Cheil Worldwide scoops 10 gongs at the 2023 Clio Health Awards

Agency

New Commercial Arts promotes James Derrick to Head of Client Service and Lauren Nuttall to Head of Account Management.

Agency

CHLOE FAIR JOINS VIRTUE’S SENIOR LEADERSHIP IN SINGAPORE AS CLIENT SERVICES DIRECTOR

Agency

Tombras Appoints Maximum Effort’s Avinash Baliga as First-Ever Executive Creative Director

Agency

Dentsu Creative Brazil Announces Marina Tonon as Creative Director

Agency

DASH Water appoints The PHA Group

Metaverse

Campaign

H&M launches immersive gaming experience ‘LOOOPTOPIA’ on Roblox

5 months ago

Agency

The Sandbox partners with Wunderman Thompson to develop new experiences in the metaverse

Brands

HSBC LAUNCHES “WINTERVERSE” CAMPAIGN SETTING THE BENCHMARK FOR PLAY TO EARN GAMIFICATION

Campaign

MCDONALD’S AND LEO BURNETT MANILA LAY CLAIM TO A MULTIVERSE OF FOOD ITEMS ACROSS VIDEO GAMES

Digital

GOQii enters UAE Market with Preventive Health Ecosystem and Digital Health Metaverse

Agency

DENTSU COLLABORATES WITH MICROSOFT TO BUILD PATH TO THE METAVERSE FOR BRANDS AND BUSINESS

7 months ago

Brands

MTV India and DDB Mudra Group launch AI-powered rapper ‘BotHard’

7 months ago

Digital

Globe spearheads metaverse engagement for Filipinos with digital platform ‘Virtual Hangouts’

7 months ago

Hankook Tires and McCann Avoid a Deer Car Accident in Heartwarming New Campaign “Bad Day”

Hankook Tires and McCann Avoid a Deer Car Accident in Heartwarming New Campaign “Bad Day” ION Hankook tires are the...

“ADK Global Names New Leader to Drive Network Transformation in APAC”

ADK Global, a leading global advertising agency, is pleased to announce the appointment of Neville Medhora as its first Chief...

The Melting Taste – (Cheesy Burgers)

They say that love goes through the stomach, and it might just be true. But here's the thing: when it...

FOUNDING PARTNERS MELANIE BRIDGE AND SHARLENE GEORGE USHER THE SWEETSHOP INTO NEW ERA

1 week ago

Over two decades ago award-winning director Melanie Bridge (right), producer Sharlene George (left) and chairperson Paul Prince started the New...

What the fuck is going on?
Saatchi & Saatchi unveils new state of the nation research

1 month ago

Saatchi & Saatchi has worked with Meet The 85% and YouGov to undertake ethnographic and quantitative research to better understand...

Jumana Radi leads all-female electriclime° team in ever-growing Dubai production market

Since 2015, the electriclime° team in Dubai has helped the company flourish in one of the biggest growing markets in...

SPANISH AGENCY & PRODUCTION COMPANY OF THE YEAR ANNOUNCED

Sioux & Cyranos is the Spanish agency of the year and Mamma Team is the Spanish production company of the...

Molly Piveral Joins Fivestone Studios as Director of Strategic Partnerships

4 weeks ago

NASHVILLE – (May 9, 2023) – Taking another giant-sized step forward in their company’s growth as a world-class creative leader,...

Badger Agency Elevates Madeline Lefferts to Head of Account Management

The Badger Agency, a renowned advertising firm that champions female leadership, has made exciting announcements regarding its team. Madeline Lefferts,...

JACK MORTON NAMES MIKE KUNHEIM AS PRESIDENT OF EMEA AND ASIA TO STRENGTHEN LEADERSHIP