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Marketing

So, where are these elusive B2B buyers hanging out?

By Kate Maloney, strategy director at Iris Our world is changing, and we’re already feeling the impact: our media landscape is ...

by Roastbrief2 days ago
People

Cameron Miille appointed chief revenue officer of Publica by IAS

NEW YORK-- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron ...

by Roastbrief2 days ago
Campaign

‘Starts Hear’ campaign continues to be effective in raising awareness of the importance of newborn hearing screening

PHILADELPHIA-- Hearing First, an organization dedicated to supporting families and professionals so that children who are deaf or hard of ...

by Roastbrief2 days ago
Awards and Events

Momcozy Celebrates Motherhood with “Momcozy Village” Event at Babylist Beverly Hills

NEW YORK-- On May 9th, Momcozy, a global leader in mother and baby care, hosted a heartwarming event at Babylist Beverly Hills ...

by Roastbrief2 days ago
Campaign

Mother’s Day 2024: 135th Canton Fair celebrates women with unique home textile collections

GUANGZHOU, China-- In anticipation of Mother's Day, the 135th China Import and Export Fair ("Canton Fair" or "the Fair") partners with leading ...

by Roastbrief2 days ago
Innovation

HERide: Atlanta’s premier female/LGBTQIA+ friendly ride-sharing option

Debuts at Hartsfield-Jackson International Airport HERide, Atlanta's pioneering ride-sharing service committed to inclusivity and safety, is thrilled to announce its official launch ...

by Roastbrief2 days ago
Awards and Events

DICK’S Sporting Goods and Nike announce fourth annual It’s Her Shot Tour

DICK'S Sporting Goods (NYSE: DKS) and Nike (NYSE: NKE) announced their fourth annual It's Her Shot tour, which will stop in six cities across ...

by Roastbrief2 days ago
Creativity

Sonoro and The Whole Spiel announce partnership with Mario Lopez and Eric Winter to develop ‘Zone of Silence’ franchise

LOS ÁNGELES--  The Whole Spiel and Sonoro have announced a joint development project in partnership with Mario Lopez and Eric Winter to create a sci-fi podcast Zone of ...

by Roastbrief2 days ago
Campaign

Build-A-Bear presents heartwarming TV ad for ‘The Stuff You Love’

ST. LOUIS-- Build-A-Bear Workshop, Inc. (NYSE: BBW), is adding more heart to screens everywhere with the debut of its latest commercial. Premiering ...

by Roastbrief2 days ago
Campaign

7-Eleven launches newest iteration of ‘Take It to Eleven’ campaign

IRVING, Texas-- 7-Eleven, Inc., the world's largest convenience retailer, unveiled the newest iteration of its award-winning "Take it to Eleven" ...

by Roastbrief2 days ago
Campaign

CLIF BAR launches “The Most Important Ingredient is You” integrated ad campaign

Today, CLIF BAR announced the launch of a new integrated advertising campaign, "The Most Important Ingredient is You." In addition to using ...

by Roastbrief2 days ago
Campaign

Clash of Clans invites people to raid Erling Haaland’s village in OOH campaign

Clash of Clans, one of the world’s most-downloaded mobile games, partners with football superstar Haaland Multi-million pound DOOH and digital ...

by Roastbrief2 days ago
Campaign

New campaign from Liquid I.V. developed in partnership with its creative agency of record, Anomaly

Powdered hydration is a unique category and not everyone understands how to enjoy the product. Anomaly relaunched the brand by ...

by Roastbrief2 days ago
Campaign

New Balance celebrates “Grey Days”

Los Angeles, CA, May 10, 2024—In celebration of their annual festival of the color Grey, New Balance presents Grey Days, ...

by Roastbrief2 days ago
Campaign

Bowel Cancer UK campaign targets adults most reluctant to see their GP

Bowel Cancer UK has today launched a major new campaign to educate people on the symptoms of bowel cancer and ...

by Roastbrief2 days ago
Advertising

Škoda & Leo Burnett UK launch integrated Made for Familying campaign

10th May 2024, London, UK: Škoda and Leo Burnett are promoting Škoda’s updated range of SUVs by championing a new word ...

by Roastbrief2 days ago
Entertainment

Dan Snow’s History Hit lays bare the scandalous history of Georgian Sex, Drugs and Rock n Roll with sex historian, Kate Lister

London: The latest original series to land on streaming service, History Hit, presents a captivating journey into the scandalous underbelly of ...

by Roastbrief2 days ago
Campaign

Ford’s innovative road safety campaign: using makeup artistry to drive awareness

Ford has unveiled a groundbreaking advertising campaign aimed at raising awareness about road safety by harnessing the transformative power of ...

by Roastbrief3 days ago
Campaign

Betty Crocker and General Mills’ ‘Flip The Morning’ campaign: transform your day with pancake magic

Betty Crocker and General Mills have teamed up with the creative powerhouse ad agency VMLY&R to introduce their latest campaign, ...

by Roastbrief3 days ago
Campaign

Optibet’s ‘If You Love Sport, Sport Loves You Back’ Campaign

Optibet, a leading brand in the gambling industry, has launched an engaging new campaign titled 'If You Love Sport, Sport ...

by Roastbrief3 days ago
Marketing

‘Coors Lights Out’ by aRethink seized upon a viral baseball incident involving Angels player Shohei Ohtani

Coors Light has transformed a viral baseball moment into a commemorative keepsake. In a collaboration with Rethink, Coors Light has ...

by Roastbrief3 days ago
Campaign

Pennington Celebrates Overlooked Plant Moms for Mother’s Day in Humorous Spot

Atlanta, GA—Every year, millions of moms are celebrated on Mother’s Day. But Pennington, a leading lawn and garden brand in the Central ...

by Roastbrief3 days ago
Brands

Smith’s unveil new brand platform ‘Joy is a Simple Recipe’ celebrating the ingredients in life that spark smiles

Australia, May 10: Aussie chip-icon Smith’s has launched new breakthrough platform ‘Joy is a Simple Recipe’, a gleeful outing from ...

by Roastbrief3 days ago
People

The Considered solidifies creative team with addition of Mauro Arruda and Diego Freitas as Global Creative Partners

The duo making up The Joint Adventure have earned industry-wide acclaim and numerous awards—from Gold and Silver Cannes Lions to ...

by Roastbrief3 days ago
Brands

Elevating Gelato and Sorbetto experience with authenticity and charm in Talenti’s ‘Raise the Jar’ campaign

Talenti, renowned for its premium gelato and sorbetto, has launched the captivating "Raise the Jar" campaign in collaboration with the ...

by Roastbrief3 days ago
Campaign

Alicorp and Sapolio have partnered with VML Peru to launch a helpful campaign titled ‘The Guardian Toad’

Amidst Peru's unprecedented dengue epidemic of 2024, Alicorp and Sapolio have partnered with VML Peru to launch a groundbreaking media ...

by Roastbrief3 days ago
Campaign

‘Ryan Reynolds appointed CIO of YAS Island’ for the brand: Yas Island Theme Parks, by Initiative, Momentum, and Weber Shandwick

Yas Island Abu Dhabi, the region’s leading leisure and entertainment destination, appointed Hollywood’s most charismatic superstar Ryan Reynolds as its ...

by Roastbrief3 days ago
Campaign

Meet “Infinite Possibilities”, a bit of Archer Troy’s work for Lego

To celebrate Lego's 90th anniversary, Archer Troy, the independent creative agency, created a series of actions and different activities for ...

by Roastbrief3 days ago
Agency

LOBO Launches Standalone Live-Action Division With Impressive Roster of Directors

On the heels of their recent Gold win at Ciclope Latino 2024 for their animated sustainability initiative for LG Appliances, ...

by Roastbrief3 days ago
Awards and Events

NYFHealth® Awards Announces 2024 Special Industry Awards

For the Second Consecutive Year, Interpublic Group Named Holding Company of the Year AREA 23, An IPG Health Company Named ...

by Roastbrief3 days ago
Uncategorized

Insights from the WARC Rankings North America – a new report by WARC Creative

Sport is a key focus for highly-awarded campaigns in North America 9 May 2024 - Analysis of the world’s most awarded ...

by Roastbrief3 days ago
Uncategorized

GERETY TALKS: Indian Creativity-Tuesday May 14, 2024

The panel includes: Bindu Menon, CEO, PointBlank Advertising Lulu Raghavan, Vice President APAC at Landor Binaifer Dulani, Founding Partner & ...

by Roastbrief3 days ago
Campaign

Virgin Active Appoints We Are Pi For Global Brand Transformation

Virgin Active has announced the appointment of leading creative innovation company WE ARE Pi to lead their global brand repositioning ...

by Roastbrief3 days ago
Campaign

Very’s new fashion platform whisks customers away to ‘Haus of Flamingo’

Very has unveiled its new long term fashion platform, ‘Haus of Flamingo’, with the launch of a summer campaign that ...

by Roastbrief3 days ago
Marketing

Effie Worldwide report shows humanity lies at the heart of effectiveness

New York, May 9: The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviors ...

by Roastbrief3 days ago
' . . '
Marketing
2 days ago 0

So, where are these elusive B2B buyers hanging out?

' . . '
People
2 days ago 0

Cameron Miille appointed chief revenue officer of Publica by IAS

' . . '
Campaign
2 days ago 0

‘Starts Hear’ campaign continues to be effective in raising awareness of the importance of newborn hearing screening

' . . '
Awards and Events
2 days ago 0

Momcozy Celebrates Motherhood with “Momcozy Village” Event at Babylist Beverly Hills

' . . '
Campaign
2 days ago 0

Mother’s Day 2024: 135th Canton Fair celebrates women with unique home textile collections

' . . '
Innovation
2 days ago 0

HERide: Atlanta’s premier female/LGBTQIA+ friendly ride-sharing option

' . . '
Awards and Events
2 days ago 0

DICK’S Sporting Goods and Nike announce fourth annual It’s Her Shot Tour

' . . '
Creativity
2 days ago 0

Sonoro and The Whole Spiel announce partnership with Mario Lopez and Eric Winter to develop ‘Zone of Silence’ franchise

' . . '
Campaign
2 days ago 0

Build-A-Bear presents heartwarming TV ad for ‘The Stuff You Love’

' . . '
Campaign
2 days ago 0

7-Eleven launches newest iteration of ‘Take It to Eleven’ campaign

' . . '
Campaign
2 days ago 0

CLIF BAR launches “The Most Important Ingredient is You” integrated ad campaign

' . . '
Campaign
2 days ago 0

Clash of Clans invites people to raid Erling Haaland’s village in OOH campaign

' . . '
Campaign
2 days ago 0

New campaign from Liquid I.V. developed in partnership with its creative agency of record, Anomaly

' . . '
Campaign
2 days ago 0

New Balance celebrates “Grey Days”

' . . '
Campaign
2 days ago 0

Bowel Cancer UK campaign targets adults most reluctant to see their GP

' . . '
Advertising
2 days ago 0

Škoda & Leo Burnett UK launch integrated Made for Familying campaign

' . . '
Entertainment
2 days ago 0

Dan Snow’s History Hit lays bare the scandalous history of Georgian Sex, Drugs and Rock n Roll with sex historian, Kate Lister

' . . '
Campaign
3 days ago 0

Ford’s innovative road safety campaign: using makeup artistry to drive awareness

' . . '
Campaign
3 days ago 0

Betty Crocker and General Mills’ ‘Flip The Morning’ campaign: transform your day with pancake magic

' . . '
Campaign
3 days ago 0

Optibet’s ‘If You Love Sport, Sport Loves You Back’ Campaign

' . . '
Marketing
3 days ago 0

‘Coors Lights Out’ by aRethink seized upon a viral baseball incident involving Angels player Shohei Ohtani

' . . '
Campaign
3 days ago 0

Pennington Celebrates Overlooked Plant Moms for Mother’s Day in Humorous Spot

' . . '
Brands
3 days ago 0

Smith’s unveil new brand platform ‘Joy is a Simple Recipe’ celebrating the ingredients in life that spark smiles

' . . '
People
3 days ago 0

The Considered solidifies creative team with addition of Mauro Arruda and Diego Freitas as Global Creative Partners

' . . '
Brands
3 days ago 0

Elevating Gelato and Sorbetto experience with authenticity and charm in Talenti’s ‘Raise the Jar’ campaign

' . . '
Campaign
3 days ago 0

Alicorp and Sapolio have partnered with VML Peru to launch a helpful campaign titled ‘The Guardian Toad’

' . . '
Campaign
3 days ago 0

‘Ryan Reynolds appointed CIO of YAS Island’ for the brand: Yas Island Theme Parks, by Initiative, Momentum, and Weber Shandwick

' . . '
Campaign
3 days ago 0

Meet “Infinite Possibilities”, a bit of Archer Troy’s work for Lego

' . . '
Agency
3 days ago 0

LOBO Launches Standalone Live-Action Division With Impressive Roster of Directors

' . . '
Awards and Events
3 days ago 0

NYFHealth® Awards Announces 2024 Special Industry Awards

' . . '
Uncategorized
3 days ago 0

Insights from the WARC Rankings North America – a new report by WARC Creative

' . . '
Uncategorized
3 days ago 0

GERETY TALKS: Indian Creativity-Tuesday May 14, 2024

' . . '
Campaign
3 days ago 0

Virgin Active Appoints We Are Pi For Global Brand Transformation

' . . '
Campaign
3 days ago 0

Very’s new fashion platform whisks customers away to ‘Haus of Flamingo’

' . . '
Marketing
3 days ago 0

Effie Worldwide report shows humanity lies at the heart of effectiveness

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