Clash of Clans, one of the world’s most-downloaded mobile games, partners with football superstar Haaland
Multi-million pound DOOH and digital campaign has gone live in major cities
Helsinki, May 2024 – Digital billboards featuring football superstar Erling Haaland have appeared across six European cities (London, Liverpool, Manchester, Madrid, Milan, Munich). The billboards are part of a new campaign by Supercell game Clash of Clans.
The partnership sees the Norwegian forward become the famous ‘Barbarian King’ character as part of an epic, football-themed seasonal game event. It’s the first time a character based on a real person has been added to the popular game, which has been downloaded over two billion times.
As part of the DOOH campaign, people are being invited to raid his in-game village by scanning a QR code on the advert and downloading Clash of Clans.
The DOOH, by creative agency DAVID New York, has been built into a media plan led in-house by Supercell, which is designed as a city-based custom route to reach gamers and sports fans. Over 1500 placements from three outdoor advertising networks – backed by a multi-million pound media spend – are now live across six cities, making it unmissable for football fans.
Clash of Clans and Haaland launched the new partnership last week with an epic movie-style trailer, complete with custom Haaland soundtrack. The trailer sees real-life Haaland encounter characters from the game before being transported into the animated world of Clash of Clans.
About Supercell
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Since its launch in 2010, the company has brought five games to the global market: Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Supercell’s dream is to create games that as many people as possible play for years and that are remembered forever.
Credits
CLIENT: Supercell
Chief Marketing Officer: Fernanda Romano Head of Global Live Games Marketing: Iwo Zakowski Clash of Clans Marketing Lead: Anna Bouveng Growth Marketing: David Edwards Marketing Producer: Yuri Yoshimura Product Marketing: Ana Martins PR Manager: Jonathan Howard Head of Media & Ops: Kasim Zorlu Performance Marketing: Adam Massey UA Creative Producer: Peter McLaughlin
AGENCY: DAVID New York
Global Chief Creative Officer and Partner: Pancho Cassis Global Chief Operating Officer: Sylvia Panico Managing Director: Luiza Prata Carvalho Chief Creative Officer: André Toledo Creative Director: Linus Oura, Sébastien Rouvière, Pedro Sattin Associate Creative Director: Guillherme Pinheiro Global Strategy Officer: Paula Vampre Group Strategy Director: James Mitchell Strategist: Brooklyn Carey Group Account Director: Brett Niebling Account Supervisor: Irene León Head of Production: Brenda Morrison Fell Executive Producer: Natasha Louckevitch Associate Producer: Sophie Freid Director of Business Affairs: Barbara Karalis Business Affairs Manager: Catalina Peña Global PR Director: Sandra Azedo
Production Partners: Animation: Axis Studios Executive Producer: Nicole Duncan Executive Producer: Chris Wenting Director: Olly Reid Producer: Olga Kotas Producer: Magdalena Grzesz Live Action Producer: Carys Evans CG Supervisor: John Huikku Art Director: Mateusz Mizak Production Manager: Ariadna Roa Salazar Production Coordinator: Nico Amalfitano Production Coordinator: Marie Ravoavison Production Assistant: Emma Douglas Storyboard: Paul Coulthard Color Script Artist: Misha Oplev Color Script Artist: Garet Hector Environment Concept: Yannick Kawan FX Concepts: Charles Downman Lead layout Artist: Summer Kou Layout Artist: Daphne Chabrier Layout Artist: Daniel Volosozhar Layout Artist: Jimmy Farrington Lead Character Artist: Ekaterina Pushkarova Character Artist: Carl Forsberg Character Artist: Marceli Guziewicz Character Artist: Carlo Kasongo Blendshape Artist: Eilidh Brown Lead Environment Artist: Jessica Cheung Environment Artist: Alec Walker Environment Artist: Josef Bsharah Environment Artist: Daniel Mille Environment Artist: Kazuya Tachibana Environment Artist: Michael Hoft Props Artist: Alex Williams Lead Rigging TD: Tiago Beijoco Rigging TD: Louise Masse Rigging TD: Ryan Federman Rigging TD: Fiona Lynch Rigging TD: Eilidh Brown Lead CFX Artist: Coline Della Siega CFX Artist: Andrew Cook CFX Artist: David Graham CFX Artist: Will Pryor Animation Lead: Jose Domato Pedreira Animator: Roy Margalit Animator: Claudia Taylor-Smith Animator: Quentin Retif Animator: Amaury Bretnacher Animator: Pamela Rivera Badillo Animator: Andrea Delfino Animator: Saumya Goyal Animator: Michel De Silva Animator: Perrine Phelizon Lead FX Artist: Spike Meesters FX Artist: Arthur Muller FX Artist: Gerard Garcia FX Artist: Kristina Vajdova FX Artist: Henri Morain FX Artist: Erik Campeaux FX Artist: Santiago Cabrera FX Artist: Silvia Pascual DMP Artist: Surendra Rajawat Lead Lighting Artist: Daniel McCance Lighting and Compositing Artist: Nick Knapp Lighting and Compositing Artist: Laura Gerlier Lighting and Compositing Artist: Patrick Topf Grading: Cameron Mitchell Lighting TD/Sweatbox-Tech renders: Marjorie Dutriaux Head of Editorial: Louise McGregor Editor: Emma Nathan Assistant Editor: Lea Gudelj Assistant Editor:Duncan Formosa Project TD: Parag Gupta Render Support: Chloe Campbell Render Support: Sandra Kimm Creative Supervisor: Simon Carr VFX Exec Producer: Nicolas Drew VFX Producer: Jessica Phillips VFX Supervisor: Julian Martin-Samos Asset Supervisor: Jeremy Berruel Matchmove Supervisor: James Sellers Comp Supervisor: Simon-Pierre Puech 3D Generalist: Adam White Head of Editorial: Colette Nunes Pipeline Supervisor: Alexandre Pavot Render Support Manager: Andrew Clunes
SOUND PRODUCTION: Music: Butter Music and Sound CCO: Andrew Sherman ECD: Dan Zank EP: Renée Massé Composer/Arranger: Coke Youngblood Producer: Warren Wolfe Music Coordinator: Anneliese Daley
Audio Post: Mr. Bronx Sound Design/Mix: Geoff Strasser Audio Post Creative Director: Dave Wolfe Producer: Maggie Norsworthy
Production Company: (Live Action – Manchester) Executive Producer: Tom Gent Producer: Emily Mules BTS Producer: Grant Mulligan Production manager: Lyndsey Shingler Production manager: Jamie Tarr Production Assistant: Megan Markley Location Manager: Bruce Gill Location Assistant: Benjamin Fletcher Location Assistant: Katie Dixson 1st AD: Terry McShane AD Runner: Lewis Brindle AD Runner: Chelsea Cowper DOP: Jack Maddison 1st AC: Alex Coleborn 2nd AC: Jessica Gowing 2nd AC: Georgie Brown Camera Trainee: Charlie Travers Camera Trainee: Henry Home DIT: Dylan Evans Playback Op: Duncan Lees Playback Op: Lewis Evers Gaffer: Max Hodgkinson Spark: Matt Golding Spark: Matt Jas Rigger: Leon Lord Lidar Capture Specialist: Ross Martin Steadicam: Gary Kent Sound Recordist: Matt Sharp Production Designer: Anastasia Mcgarel Art Assistant: Sophie Knapper Art Assistant: Tim Mileusnic Art Assistant: Jaydon Rowbottom Art Assistant: Rob Pert Make-up artist: Louise Meadows Body Double Barber: Richard Calame Stylist: Natalie Armin Production Runner: Felicity Davies Production Runner: Will Carlisle BTS: Rauri Cantelo Stills Photographer: Madeleine Penfold Photography Assistant: Amin Musa Digi Assistant: Jack Gibson Talent Chef: Mark Bywater Talent Driver: Jon Meadows Choreographer: Bohdan Pylypchuk Body Double: Ben Fitchett
Production Company: (Live Action – Oslo – Social) Executive Producer: Tom Gent Director: David Lieb Producer: Jordi Estape BTS Producer: Grant Mulligan Production manager: Lyndsey Shingler Production manager: Jamie Tarr
Service Production Company: Monky Productions Line Producer: Harvard Schei Production Manager: Nil Borg 1st AD: Magnus Wessel Waal DOP: Jack Maddison 1st AC: Kristoffer Aamot 1st AC: Lisa Wiik 2nd AC/VTR: Emilie Solberg DIT: Ole Jorgen Trooen Gaffer: Jan Vidar Eriksen Sound Technician: Danny Young Stills Photographer: Madeleine Penfold Photography Assistant: Torgeir Rorvik Digitech: Oktawian Gornic Props Master: Simen Fornes Props Assistant: Carl A. Thiis Evensen Painter: Rob Billington H&M: Jeanette Gjerde Olsen Wardrobe Stylist: Caroline Saetre
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