ST. LOUIS– Build-A-Bear Workshop, Inc. (NYSE: BBW), is adding more heart to screens everywhere with the debut of its latest commercial. Premiering this week on CTV and streaming platforms like Disney+ and Hulu, the advertisement showcases the unique role the multi-generational brand’s furry friends play in being there for the stuff people love most.
This commercial marks a significant milestone in Build-A-Bear’s recently launched “The Stuff You Love” campaign, serving as a reminder of the distinct brand of joy delivered both inside Workshop walls and beyond since its inception in 1997. In a special collaboration, Build-A-Bear enlisted the talents of songwriter DeCarlo to craft a custom song aptly titled “The Stuff You Love”. The original melody adds an additional layer of heart to the video content, complementing the cherished moments captured as Build-A-Bear is shown woven through the fabric of family and friendship memories.
Created in partnership with creative and strategy agency, Known, “The Stuff You Love” campaign made its debut in stores and across social media and marketing channels last month. To further engage with its audience, the brand initiated a contest earlier this week inviting consumers to share their own interpretations of the “stuff they love” for the chance to win a special Build-A-Bear Workshop experience. Participants can enter the contest using #TheStuffYouLoveContest through June 6.
For more information about Build-A-Bear and “The Stuff You Love” campaign, visit BuildABear.com/the-stuff-you-love or on Instagram at @buildabear.
