As soccer fever sweeps the nation, Lay’s potato chips is teaming up with soccer legend Lionel Messi to bring fans an exciting new campaign that’s sure to score big. With the iconic “Olé” chant echoing through stadiums, Lay’s is introducing a flavorful twist with their new rally cry – “Oh-Lay’s” – in collaboration with Messi, the soccer G.O.A.T.
The campaign kicks off with a catchy commercial featuring Messi, showcasing how Lay’s and soccer go hand in hand. Fans are invited to join in the chant of “Oh-Lay’s, Oh-Lay’s” as they enjoy their favorite Lay’s potato chips during games.
But the excitement doesn’t stop there. To celebrate Messi’s signature “chip shot” goal, Lay’s is launching exclusive limited-edition potato chip bags shaped like soccer balls. These collectible-worthy bags will be available to lucky winners of the Oh-Lay’s sweepstakes, along with a chance to win a Messi-autographed Lay’s jersey.
To enter the sweepstakes, fans simply need to follow @lays on Instagram, TikTok, or X, like the post announcing Messi’s chip shot goal, and join the “Oh-Lay’s” chant by commenting with the hashtags #OHLAYS and #Sweepstakes. Once Messi scores his first chip shot goal of the 2024 soccer season, the sweepstakes will kick off, giving fans the opportunity to win these exclusive prizes.
With Lay’s and Messi leading the way, soccer fans across the globe can look forward to an exciting season filled with delicious chips and unforgettable moments. Join the “Oh-Lay’s” chant and get ready to celebrate soccer like never before with Lay’s and Lionel Messi.
