Creative agency Bakery, has been selected as social Agency of Record (AOR) for GE Lighting, a Savant company, who has been at the forefront of lighting technology for over 130 years, following a competitive pitch.
The Austin-based agency, which is known for its “within and beyond” advertising work with brands like Shiner Beer and Nike, will be responsible for driving brand awareness and engaging new audiences for GE Lighting, a Savant company.
Bakery is charged with helping the brand grow their channels and improve engagement rates, as well as trying different approaches and seeing what resonates best with GE Lighting, a Savant company’s audience.
GE Lighting, a Savant company’s media agency will still cover their paid social media. This is an organic focus and will complement what they’re doing in the paid media space.
Initial social creative from Bakery will begin rolling out in May.
