March 2024 – With the latest HubSpot data reporting that 84% of consumers express profound distrust towards advertisements from companies, there is clearly work to be done.
Additionally, there’s a notable shift in consumer behavior, with 70%-80% of users ignoring sponsored search results, indicating a preference for organic over paid content.
There is a clear shift in marketing dynamics, which prompted Matt Purcell, Australia’s leading personal branding expert, to declare a decisive transition from influencers to experts.
Announcing his “BRAND YOURSELF” summit, Matt will bring expertise gained by working alongside some of Australia’s most recognised personal brand powerhouses including Erin Deering, Layne Beachley, and Janine Allis, as well as esteemed brands like MJ Bale and AMEX, to equip attendees with the tools and insights necessary to harness the potential of personal branding.
Geared towards business owners, entrepreneurs, marketing specialists, and experts seeking to elevate their authority, “Brand Yourself” aims to demystify the process of crafting compelling personal narratives by championing the transformative power of personal branding in establishing trust and credibility with audiences.
With AI flooding the market with information, the human element of personal branding has never been more crucial. “AI can’t fake authenticity,” states Purcell, highlighting the irreplaceable value of genuine human stories and the emotional connection they foster.
In an era where personal branding is no longer a mere option but a necessity for professional success, Purcell’s summit serves as a beacon for individuals aspiring to establish themselves as leaders in their respective industries. “Without visibility, credibility, and relevance, you’re invisible,” Purcell cautions, urging professionals to seize the opportunity to shape their personal brands and secure their positions as industry authorities.
Event Details:
Who Should Attend: Business Owners, Entrepreneurs, Marketing Teams, Experts, and Companies
ready to embrace personal branding.
Benefits: Learn to craft your story, grow your brand on social media, stand out in your industry, and save months of learning.
Locations: Sydney, Gold Coast, Melbourne. Visit www.mattpurcell.com/events for more details.
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