DDB Group Italy welcomes two notable additions to its team: Elena Boso, who rejoins as the New Business and Operations Director, and Marco Mammino, appointed as the Strategy Director.
Boso, previously serving as a client director at Serviceplan Italia, takes on the responsibility of coordinating new business endeavors, elevating the agency’s marketing initiatives, and nurturing forthcoming collaborations.
Meanwhile, Marco Mammino assumes leadership of the strategic department, aiming to enhance consultancy services and facilitate the growth of existing and potential clientele by prioritizing cultural resonance, omnichannel strategies, and innovative creativity. Returning to DDB after a tenure from 2018 to 2021, Mammino steps into the role of Strategy Director.
Over his 15-year career, Mammino has cultivated extensive experience with renowned international networks such as JWT, 1861united, Grey, and DDB, as well as independent agencies like Dude, managing campaigns and projects for both local and global brands.
Elena Boso brings 17 years of expertise in the account domain to the table, having catered to clients across diverse sectors including automotive, energy, retail, food, insurance, and pharmaceuticals, spanning national and international markets.