“Loop is exactly the type of brave client we love working with at PDA,” says Aaron Mosher, Co-Founder and Executive Creative Director of PDA. “They not only make beautiful, well-engineered products, they’re pretty much establishing the category of everyday hearing protection,” adds PDA Co-Founder & Executive Creative Director David Yankelewitz. “We’re partiers and fitness people ourselves, so we totally support their mission to elevate earplugs into fashionable earwear. We’re super stoked to be helping them blow up as a brand.”
“We’ve been grateful for tremendous growth since 2016, when we founded Loop to help people navigate our noisy world,” says Loop Co-Founder Dmitri O. “We’re proud of the lower funnel digital performance ads we’ve been doing so far, but this is our first big brand campaign,” adds Co-Founder Maarten Bodewes. “We’re especially excited to expand our awareness in the United States.”
“This campaign is about much more than launching Switch and our updates to Quiet, Experience, and Engage,” says Natalie Lefever, Global Head of Brand for Loop. “Sound shapes our lives, and we needed a category-leading brand positioning for Loop. We leaned into a clear insight about our consumer: so much of what we love is loud! Loop’s new campaign empowers people to choose how they hear the world, to confidently do all the loud activities they love—while protecting their hearing.”
About Loop:
Loop is a Belgian DTC brand helping you “live life at your volume.” It’s Loop’s mission to design innovative earwear that inspires everyone to live fully. As sunglasses protect your eyes, Loop believes hearing protection should be just as stylish, breaking taboos. Loop has sold over 6.5 million earplugs worldwide, making waves in the US and 150+ countries.
TEAM CREDITS
CLIENT / LOOP EARPLUGS
Global Head of Brand Natalie Lefever
Senior Project & Campaign Manager Anel Sarhatlic
Project Manager Liesbeth Keuninckx
Creative Director Alex Araez
Art Director Nina Hagen
AGENCY / PUBLIC DISPLAY OF AFFECTION (PDA.NYC):
Co-Founder & Executive Creative Director Aaron Mosher
Co-Founder & Executive Creative Director David Yankelevitz
Creative Director Kristen Koop
Creative Director Zac Sax
Executive Producer Marc Calamia
Producer Damisi Rosemond
Associate Producer Tunisia Seda
Media Strategy + Planning Brandverge
No Lie Communications
Brand Strategy Ted Florea, Ancient LLC
Social Strategist Nicole Hering
Senior Designer Yessica Yépez
3D Animator Cesar Barbosa
Motion Designer / Animator Kasper Nyman
Studio Editor Emily Freeman
Studio Editor Daniel Debiasi
PRODUCTION CO / BRYGHT YOUNG THINGS
Director / Editor Chadrick Preuss
Director / Editor Sandeep Vadlamudi
Head of Production Steve Cozzarelli
Executive Producer Chelsea Greenwood
Senior Producer Lucas Carpenter
Line Producer Sherry Shu
1st AD JP Bouchard
Director of Photography Benjamin Whatley
1st AC Vincent Ballesteros
DIT Tom Fields
Gaffer Seth McEnroe
Key Grip Chris Wiesehahn
VTR Operator Jeff Reeves
Production Designer JT Camp
Casting Directors bokcreative
Wardrobe Stylist Tiffani Williams
Hair / Makeup Segal Yehudai
Art Director Jon Valde
Prop Master Kelvin De La Cruz
Music Supervision SoStereo
Music Composer James Nasty
Sound Designer Cesar Haliwa
Colorist Josh Bohoskey, Rare MediumVFX Dragonfly FX
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