Madrid, May 6, 2024 – With the help of its agency Grupo KPI/360, Air Europa launches a new campaign to promote its business class. Under the slogan ‘Where each person is a world’, the company emphasizes the services and benefits offered in its business class, designed to meet the different needs of its customers: connectivity, gastronomy, entertainment, privacy and, of course, comfort.
The campaign, designed for graphic and digital media, shows images of different profiles of travelers enjoying the advantages offered by Air Europa’s business class, while recalling the values of its fleet, made up of silent, fast, modern and sustainable aircraft. The action, which consists of a one-minute spot, three 20-second versions and several graphic pieces, will be broadcasted in Spain and Latin America.
As Air Europa’s global agency for more than 4 years now, Grupo KPI/360 also manages the media buying and performance of the campaign.
Founded in 2017 by Pablo Beltrán and Juan Ángel Rodríguez, Madrid-based Grupo KPI/360 is made up of creative agency OhKPI, media agency MediaKPI and digital solutions consultancy eKPI. Its clients include, in addition to Air Europa, brands such as Legends (the LaLiga museum), Be Live Hotels, LaLigaF, Lateral restaurants, Volapié and Santa Gloria, among others.
Advertiser: Air Europa
Agency: KPI/360
Product: business class
Client contact: Sara Losa
Creative Director: Eduardo Lozano
Creative team: Iñaki Bragado, Pablo Rodríguez, Gonzalo Robledo
CEO: Juan Ángel Rodríguez and Pablo Beltrán
Media: Digital and graphic
Production Company: Yo vi al Yeti
Executive Producer: Cuscu Pérez de Tudela
Director: Miki Durán
Title: ‘Donde cada persona es un mundo’ (Where each person is a world)