The latest Buff City Soap spot is a continuation of the “Smells so good…” campaign that features the handmade soap retailer’s Coconut-scented Laundry Soap Plus, which smells like a delicious homemade coconut cream pie.
In fact, it smells so delicious that viewers will see a woman so tempted by the delicious smell of the laundry soap, she has to sprinkle a bit into her mouth. But, like the coworkers who couldn’t help sampling the pumpkin spice hand soap or Santa Claus when he smelled the cookie scented bar soap, just one taste doesn’t satiate her craving. She keeps sampling the delicious smelling soap until she ends up in need of medical attention.
“We’re thrilled to continue our ‘Smells So Good You’ll Want To Eat It…Don’t’ campaign with our creative partners at Callen!” says Chad Brizendine, CMO, Buff City Soap. “Laundry Soap PLUS has been a home run for our guests combining our irresistible scents with the cleaning power of baking soda. No more fun and entertaining way to continue our campaign after Pumpkin & Santa in 2023 than to hero our Coconut Laundry Soap PLUS in 2024.”
CAMPAIGN CREDITS:
Client: Buff City Soap
Chief Marketing Officer: Chad Brizendine
Marketing Director: Nora De La Rosa
Creative Director: Abby Ludeman
Agency: CALLEN
Chief Creative Officer: Craig Allen
Art Director: Casey Phillips
Copywriter: Russ Rizzo
Head of Production: Amy Kommatas
Managing Director: David Hughes
Account Director: Payton Brown
Production: The Southern Influence
Director: Craig Allen
Co-Director + Still Photographer: Chris Olfers
Producer: Arielle Olfers
Director of Photography: Lee Phelan
Gaffer: Ben Oliver
1st Assistant Camera: Jack Lewandowski
Production Coordinator: Kees Henskens
Production Assistant: Nihel Ayari
Stylist: Stephanie Bohn
BTS Photography + Post Color: Brian Pfaff
Post-Production: MackCut
Editor: Brendan Hogan
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