As the festive season unfolds, Toyota embraces the spirit of creating cherished holiday memories with family through a heartwarming message centered on spreading love. The first of two Toyota holiday ads, titled “Present from the Past,” debuted during NBC’s prime-time special “Christmas in Rockefeller Center” and was presented with a personalized touch from a show host.
“Present from the Past” narrates the story of a young woman who receives a Christmas gift from her grandmother—a vintage camera and a collection of photos from her grandmother’s youth. Inspired by the camera and aided by her all-new 2024 Tacoma, the granddaughter embarks on a journey to recreate the old photos by visiting the same locations. Across bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small-town attractions, and more, she captures the essence of each place. The heartwarming conclusion unfolds as she surprises her grandmother at home, just in time for Christmas, presenting her with a photo album featuring both her own travels and her grandmother’s cherished memories. Created by Saatchi & Saatchi and directed by Lisa Gunning, “Present from the Past” tugs at the heartstrings.
In Toyota’s Hispanic-focused creative, the message revolves around the idea that nothing expresses love like an airport pickup, especially during the holidays. The spot titled “Arrivals” captures relatable moments of families and friends navigating through traffic and weather to reunite with their loved ones. Despite the challenges, the joy and comfort of being together for the holidays shine through. The bilingual spot, created by Conill Advertising and directed by Max Malkin, resonates with the sentiment that the holidays are incomplete until loved ones are reunited.
Mike Tripp, Group Vice President, Toyota Marketing, Toyota Motor North America, shared the brand’s holiday message, emphasizing the focus on spreading joy and bringing loved ones together during the festive season. Toyota hopes that families and friends will embrace this message as they gather to celebrate the true essence of the season.
Toyota ‘Present From The Past’
Agency Saatchi & Saatchi Los Angeles
Chief Creative Officer Jason Schragger
Group Creative Director Leo Circo
Group Creative Director Sandra Luciano
ACD Art Director Andrew Reizuch
ACD Copywriter Scott Ellman
ACD Art Director Jerry Underwood
ACD Copywriter Randy Quan
Head of Production Doğan Dattilo
Director of Content Production Pamela Parsons
Executive Producer Jennifer Vogtmann
Senior Producer Grace Wang
Senior Music Supervisor Jarred Causly
Junior Music Supervisor Tanisha Edwards
Agency Communications Director Paula Adams
Managing Director Al Reid
Management Director Erica Baker
Senior Client Partner Blake Whitney
Client Operations Lead Lauren Messina
Senior Client Operations Manager Marc Villanueva
Client Partner Brooke Boston
Client Partnership Supervisor Andrea Zepeda
Client Partnership Manager Rose Eliz
Client Partnership Assistant Manager Maria Gonzalez
Client Partnership Coordinator Mariyah Shad
Chief Strategy Officer Mark Turner
Management Director Don Longfellow
Senior Director, Strategic Planning Amanda Koch
Associate Strategist Matthew Enriquez
Director of Product Information Matt Hardesty
Associate Product Specialist Rey Raymundo
Product Specialist Coordinator Nick Diamond
Executive Director, Media Tom Scott
Director of Core Considerations, Media Saira Habash
Associate Media Director Presley Roberts
Group Director, Public Relations/Earned Media Jana Hartline
Director, Earned Media Public Relations Kimberly Harms
Earned Media Associate Director Rebecca Chu
Manager, Public Relations Ava Weaver
Earned Media Supervisor Evelyn Hitchcock
Earned Media Assistant Taylor Brickey
Director, Broadcast Traffic Nadzyah Guillermo
Director, Business Affairs Linda Daubson
Senior Business Affairs Manager Laura Drabkin
Senior Talent Payment Manager Zandra de la Rosa
Client Name(s)// Toyota Motor North America, U.S.A., Inc.
Group Vice President, Vehicle Marketing & Communications Mike Tripp
General Mgr., Brand/Growth Audiences/Cross Vehicle Line Education, TDA / RT / TCUV Tim Bliss
National Manager, TDA/TCUV/RT Shawn Caso
Manager, TDA/TCUV/RT Tye Cannon
TDA Retail Analyst Davina Hobbs
PRODUCTION COMPANY// Imperial Woodpecker
Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Director: Lisa Gunning
Line Producer: Bart Lipton
Director of Photography: Evan Prosofsky
EDITING COMPANY// Cartel
Managing Partner: Lauren Bleiweiss
Post Producer: Erin Bates
Editor: Leo Scott
Assistant Editor: Ramon DeSouza
TELECINE / COLOR GRADE// Trafik
Color Artist: Mark Gethin
Head of Production: Greer Bratschie
FINISHING / VFX// Framestore
Creative Director / VFX Supervisor: Michael Ralla
Executive Producer: Pete King
Finishing Associate Producer: Jose Alvarado
Lead Compositor: Timothy Crabtree
FINAL MIX / SOUND DESIGN// Lime Studios
Audio Engineer: Loren Silber
Executive Producer: Susie Boyajan
Associate Producer: Cassie Underwood
Toyota ‘Arrivals’
Agency: Conill Advertising
Chief Creative Officer: Veronica Elizondo
ACD Art Director: Alejandro Egozcue
ACD Copywriter: Nicolas Soto
Copywriter: Ingrid Ramos
Art Director: Nicolas Mardones
Associate Resources Director: Nora Puig de la Bellacasa
VP Director Of Production: Carlos Barciela
Director, Content Production: Krysta Rosales
Senior Social Producer Farida Naeem
Music Producer: Jessica Garcia
VP, Director of Business Affairs: Valentina Dostal
Business Affairs Supervisor: Maria Bardales
SVP/Director of Team, Content and Platform Mobilization Sandy Mayer
Project Manager: Jacob Munoz
President Ana Rodriguez
Managing Director: Anabel Ordonez
Group Account Director: Courtney Corbett
Management Supervisor Callie Parish
Assistant Account Executive Patricia Tiscareno
VP, Media Director Diana Stumvoll
Group Media Director William Formeca
Media Supervisor: Alexandra Contreras
“Associate Media Director:
” Nancy Bueno-Shoats
Media Planner: Steve West
Chief Strategy Officer: Laura Semple
Planning Director Caroline Hayward
SVP, Chief Communications Officer: Chris Traina
Director of Public Relations: Delia Lopez
Client Name(s):
“Senior Manager, TDA / TCUV / Rent a Toyota
” Shawn Caso
Manager, TDA / TCUV / Rent a Toyota Tye Cannon
TDA Retail Analyst Davina Hobbs
General Manager Tim Bliss
Production Company: PrettyBird
Director: Max Malkin
Director of Photography: Shawn Kim
Production Designer: Christian Kastner
President: Ali Brown
Line Producer: Matt Wersinger
Editing Company: White House Post
Editor: Charlie Harvey
Executive Producer: Joanna Manning
Producer: Katrina Kuss
Assistant Editor: Taylor Schwartz
Color Grade: Harbor Picture Company
Color Artist Billy Hobson
Senior Producer, Short Form Brad Martin
Executive Producer Adam Reeb
VFX & Finishing: Carbon
Lead Flame Artist: Pete Mayor
Flame Artist Hannah Barnes
Set Supervisor: Adrian Hurley
Finishing Producer: Vanessa Yee
Executive Producer: Matthew McManus
Music Supervisor Tanisha Edwards
Sound Company: Barking Owl
Sound Designer Gus Koven
Creative Director Kelly Bayett
Sound Mix: Harbor Picture Company
Sound engineer: Diego Aracibia
Senior Producer: Lauren Boyle
