Director Sanjay De Silva Unveils Adidas’ New Germany Football Kit in Humorous Film “Typical German”
In preparation for the UEFA EURO 2024, Director Sanjay De Silva has launched a vibrant and celebratory film titled “Typical German,” showcasing Adidas’ dedication to creativity and innovation.
The film humorously explores stereotypes of German identity, offering viewers a delightful glimpse into the country’s unique characteristics. Each member of the team is highlighted, from the lively streets of Berlin to the scenic landscapes of the Black Forest, all set against the backdrop of an apartment block filled with “Müllers.”
The campaign’s design and storytelling celebrate the beauty and diversity of Germany, complemented by De Silva’s distinctive directorial style. Through age-old German clichés, the film exudes a dry sense of humor typical of the country.
To view De Silva’s reel, click here.
