In early April, KFC, in collaboration with ad agencies Leo Burnett and Leo Burnett Chicago, launched a mouthwatering campaign titled ‘Saucy Nuggets’ that had chicken enthusiasts licking their fingers in delight. The campaign introduced the sauciest chicken nugget lineup yet, accompanied by a drool-worthy ad campaign to match.
At the heart of the campaign is a 30-second spot titled ‘Nails,’ showcasing the value and variety of five new flavors: Georgia Gold, Honey Sriracha, Nashville Hot, Korean BBQ, and Sticky Chicky. With a diverse cast of finger-licking enthusiasts, KFC delivers on its brand promise with a campaign distinctly theirs.
Taking innovation a step further, KFC partnered with Meta’s new AI experience to encourage users to generate images with more than five fingers. While the AI-generated hands may not be ideal for all use cases, they perfectly complement KFC’s brand identity as the epitome of finger-lickin’ goodness.
The campaign extended beyond traditional formats with a unique activation on 4/20, National Cannabis Day, where KFC opened a one-day-only chicken nugget dispensary pop-up shop in LA. This innovative move satisfied the munchies and catered to chicken enthusiasts’ cravings for saucy nuggets in a memorable way.
The Saucy Nuggets campaign is a full-funnel 360-degree effort, encompassing product-specific ad spots across CTV, OLV, social, and digital platforms, as well as in-restaurant branding. With this campaign, KFC continues to push the boundaries of creativity and flavor, inviting consumers to indulge in the finger-lickin’ goodness of Saucy Nuggets.