São Paulo, March 2024 – DRUID, a creative agency specializing in the gaming market, is the first company in Latin America to gain access to exclusive data from the most comprehensive virtual environment metrics platform, GEEIQ. Based in London, the platform captures and analyzes audience data, competitors, and identifies potential partners and influencers. As a result, the agency now offers brands effective and long-term data, metrics, and insights on activities in virtual environments and the metaverse.
With this innovation, DRUID now has an even more comprehensive set of data to provide to clients, especially in games like Roblox and Fortnite. The personalized reports and virtual strategy curation from GEEIQ, now combined with the agency’s creative expertise, will enable the identification and optimization of virtual strategies for brands to reach, engage, and retain new audiences.
“With more integrated data, analysis, and reports, we will be able to develop even more effective strategies for audience experiences, as well as measure campaign results and act in real-time with new strategies to achieve effectiveness for brands and gamers,” explains Bruna Pastorini, partner and CSO of DRUID.
