Today, Coca-Cola has unveiled the latest addition to its Coca-Cola Creations line-up: Coca-Cola Creations K-Wave Zero Sugar. This limited-edition flavor marks the second release of the year and is designed to honor the widespread popularity of K-Pop and Korean culture across Europe.
K-Pop’s influence has been profound, dominating music charts and captivating audiences at festivals throughout Europe. With Coca-Cola Creations K-Wave, Coca-Cola aims to capture the essence of K-Pop’s fruity-flavored magic, blending it with the refreshing taste of Coca-Cola. This launch celebrates the unwavering dedication of K-Pop fans and offers them unique opportunities to engage with their favorite artists both digitally and in the physical world.
Coca-Cola K-Wave Zero Sugar promises to unlock the shared experience of Real Magic, creating an electrifying universe where K-Pop enthusiasts and idols come together to celebrate their mutual passion. Opening a can of Coca-Cola K-Wave Zero Sugar will evoke the same excitement fans felt when they first discovered K-Pop.
In addition to the new flavor, Coca-Cola has collaborated with three prominent K-Pop groups—Stray Kids, ITZY, and NMIXX—as well as J.Y. Park, the founder of JYP Entertainment, to create unexpected experiences for devoted fans. This collaboration includes the release of the ultimate K-Pop anthem song and music video titled ‘Like Magic,’ produced by J.Y. Park.
As part of the song and video launch, fans can immerse themselves in the ‘Like Magic’ Fan Music Video AI Experience. This AI-powered journey allows fans to appear alongside their favorite idols in the vibrant world of a K-Pop music video, customizing their cameo with their voice, name, and face. The personalized music video cameo can then be shared on social media.
To further elevate the K-Wave experience, Coca-Cola Creations will host an epic K-Wave concert on June 2nd, featuring performances from talented artists from JYP Entertainment and other K-Pop sensations.
The launch of Coca-Cola K-Wave Zero Sugar also includes a fan-focused collaboration with PRIVATE POLICY, offering a limited-edition collection of apparel and accessories. Fans can pre-order items from the collection on privatepolicyny.com.
Oana Vlad, senior director of global strategy at The Coca-Cola Company, expressed excitement about celebrating one of the most passionate fan communities in the world and creating new experiences that bring Coca-Cola magic to fans globally.
J.Y. Park, founder of JYP Entertainment, emphasized the importance of celebrating fans’ devotion to their favorite artists and music through this unique creation.
Coca-Cola K-Wave Zero Sugar is now available in select markets worldwide, with a frozen variation set to be released in certain areas.
Since its inception, the Coca-Cola Creations platform has continued to innovate, offering fans new flavors, designs, and experiences that blend music, fashion, and technology. Through collaborations with artists and designers and a focus on digital and physical experiences, Coca-Cola Creations aims to provide fans with unique expressions of creativity and cultural connections, allowing them to experience the Real Magic of Coca-Cola.
