Madrid, March 19, 2024 – Antonio Montero has joined Grupo KPI/360 as the Chief Creative Officer. Grupo KPI/360 specializes in strategic and creative consultancy, media management, and digital solutions.
Montero, previously associated with Hamaca Connection, will assume the role of the group’s top creative executive. Founded in 2018 by Pablo Beltrán and Juan Ángel Rodríguez, Grupo KPI/360, headquartered in Madrid, comprises the creative agency OhKPI, the media agency MediaKPI, and the digital solutions consultancy eKPI. Its clients include brands such as Air Europa, Legends, Be Live Hotels, Lateral restaurants, LaligaF, Volapié, and Santa Gloria, among others.
“I am happy and excited about this new challenge ahead of me. Having the opportunity to craft strategic and creative narratives for brands that help them thrive in their segment is undoubtedly one of the most interesting and appealing tasks. I am grateful to Pablo and Juan Angel for their trust,” says Antonio Montero.
Career:
Antonio Montero is one of Spain’s most awarded advertising creatives. As President of the Club de Creativos de España (c de c) from 2009 to 2011, his professional journey includes significant roles in national and multinational agencies: Chief Creative Officer and member of the global creative council of GREY, and Creative Vice President and Partner at Contrapunto BBDO, during which it was Spain’s most awarded agency and one of the most internationally recognized. Previously, he worked at McCann Erikson, NCA, El Viso, and AVA. In recent years, he has been a founding partner of agencies like Montero y Ellos, Hubtime, and Hamaca Connection.
Consistently featured in LatinSpots magazine’s list of the top 10 Spanish-speaking creatives for several years, he has received numerous accolades: 34 Cannes Lions, 4 Grand Prix at FIAP, El Sol, El Ojo de Iberoamérica, and Eurobest, and over 120 Sol Awards, along with several Efficacy Awards and numerous other accolades at major national and international festivals. Additionally, he has served as a member and president of juries at festivals worldwide.
A graduate in Advertising and Public Relations from the Complutense University of Madrid, he regularly conducts courses and lectures and has participated in talks and debates at various universities and advertising events in Spain and Latin America.
See note in Spanish.