If you feel like your Spotify “just gets you,” you’re not alone. We know each of our listeners has a unique relationship with their Spotify, or as many of them like to call it, “my Spotify.” There’s no single Spotify experience, and it’s our goal to create an ever-evolving personalized soundtrack for listeners complete with the artists, genres, and creators they love. In fact, every one of our 615 million-plus users has their own tailored experience on Spotify.
These personalized listening experiences serve as the inspiration for My Spotify, our new initiative spotlighting and celebrating the millions of unique ways listeners connect with our platform. My Spotify will appear first in the U.S., Canada, U.K., Ireland, Australia, and New Zealand.
Over the next several weeks, listeners will find home page banners and personalized messages in-app revealing their unique My Spotify listening habits. They can also explore personalized features that are exclusive to Spotify, like daylist, DJ, Blend, Daily Mix, or the “Made For You” hub—a one-stop shop full of personalized playlists, podcasts, features, and recommendations for each and every listener.
We will feature real Spotify users and credible voices in culture, each sharing their unique relationships with their Spotify. Cultural personalities known for their individuality—like artist and designer Carly Mark, actor Ewen Bremner, power publicist Gia Kuan, and FC Barcelona players Lucy Bronze, Salma Paralluelo, and Alejandro Balde—also feature in the campaign.