Los Angeles, CA, March 27, 2024 — Production studio ArtClass Content is proud to announce the addition of filmmaker Daniel Russell for directorial representation. Characterized by highly energetic camera work and immersive production design, Russell’s innovative and stylized films exude a unique bravado that captivates audiences and defines culture. Known for bringing out the best in on-camera talent, Russell’s collaborations include a who’s who of music’s most notable personalities, including Missy Elliot, Justin Timberlake, SZA, Cardi B, Khalid, Ty Dolla $ign, Saweetie, and Normani, to name a few.
Early in his career, Virginia-born Russell became the protége of legendary music video director Dave Meyers, quickly blossoming under his tutelage. Russell’s music videos have now garnered millions of views worldwide and earned him recognition from music and lifestyle publication The Fader as “the next big name in music videos.” He has also brought his bold, distinctive style to projects for top global brands, including recent commercial campaigns for Pepsi, Ford, Samsung, and Human Nation.
Russell says, “I’m proud to call ArtClass my first commercial production company home. Their team has an incredible ability to deliver so many exciting creative opportunities, and to fully support the process of making great work. I love that they are so accomplished in the commercial space, and the deep experience in music and culture that Kirsten (Arongino) brings to the table. It’s a dream team for sure, and I can’t wait to see what we make together.”
“We’re very excited to have Daniel on board,” adds ArtClass Managing Partner, Geno Imbriale. “Simply put, his sensibilities are perfectly matched with what we do here and we see a tremendous potential for growth together. We’ve been fans of his eye-catching and refreshing work for a while now, and we are beyond excited to see what he can do with the full force of ArtClass behind him.”
ArtClass Adaptive next-gen production & post studio ArtClass joins directors, editors, writers, and designers to create bold & imaginative work with a wide array of agencies and brands. From commercials, music videos, and branded content, to documentaries and film, ArtClass delivers creativity in motion.
Our dream has been big from our founding: a commitment to craft and experimentation, pushing boundaries and respecting creative partners. Five years later, we have matured in scope and scale, and welcomed a myriad of new team members who add to our vision and experience. ArtClass is more than we imagined, thanks to our community of talent, each playing a huge role in its success. Effective advertising is an ever-changing chameleon that will only survive if it adapts to its surroundings. We are excited for a future that holds smarter, funnier, more engaging advertising that meets the audience wherever they coalesce.