The University of Law (ULaw), the UK’s largest provider of legal education, has appointed Havas Media UK as its new agency of record after a competitive pitch process.
Havas Media will manage ULaw’s strategic media planning and buying across all media channels for both UK and international markets, excluding affiliate marketing.
The agency will utilize its data, tech, and analytics tools to help ULaw reach prospective students interested in the university’s extensive range of courses.
The partnership is effective immediately, with the first project focusing on this year’s clearing campaign.
“Our agency believes that brands with significant meaning have an advantage,” said Ailsa Buckley, Managing Director of Havas Media UK.
“ULaw plays a crucial role in shaping and upholding our democracy, necessitating the best talent to pass through its halls. We aim to build the brand through reliable, influential, and engaging environments,” she added.
“We are eager to begin with an outstanding clearing campaign that will help students across the country realize their dreams.”
Dominic Cohen, ULaw’s Marketing Director, noted the university was “seeking a media partner capable of understanding the evolving motivations of students.”
Havas Media UK will leverage its proprietary cookieless marketing solution, Converged, providing ULaw with access to over 35,000 audience insights derived from geographic, demographic, attitudinal, behavioral, purchasing, and consumption data of over half a million individuals.
“With thousands of students passing through our institution annually and many more potential students to reach, audience insight is crucial,” Cohen said.
“Havas Media UK’s Converged solution offers one of the most comprehensive views of prospective students in the market. The agency shares our ambitious growth plans, and we’re excited to see what we can achieve together.”
The University of Law is one of the UK’s longest-established specialist providers of legal education.