Tag: Creativity

It's total hysteria in Betclic Elite this season! The reason? Nando de Colo, Mike James, Ismael Kamagaté, Dominic Artis but ...

NEW YORK, April 12, 2023: Effie Worldwide, the marketing industry’s pre-eminent effectiveness organization and organizer of the Effie Awards, is ...

AUSTRALIA – 4th April, 2023 — KitKat has championed breaks for more than 65 years. So, in 2023, as AI becomes increasingly open to everyone, they recognised a perfect opportunity to take their own advice, and let AI make their latest campaign so they could 'have a break'.  Some appropriately generic briefs like: ‘Write a KitKat ad the way Gen Z speaks’, ‘Write a KitKat ad about gamers’ and ‘Write a KitKat ad about the latest trends’ generated some half-decent scripts. Those scripts were used to prompt an image generator, resulting in some ‘almost ok’ images. And an AI voice was fine too. The results weren’t perfect, but it meant the fingers everyone needed to lift were mainly chocolate ones.   Says João Braga, CCO at Wunderman Thompson: “AI is revolutionising our industry and beyond, but the reality is not every brand has something relevant (or fun) to say on that space. KitKat has breaks, and AI gives us more of those. So we thought we’d have a crack at it ourselves and poke a bit of fun at AI – while we can.”   Nestlé Head of Marketing Confectionary, Melanie Chen said: "We're all for creating more opportunities to 'have a break', so when Wunderman Thompson asked us if we could let AI generate our next round of advertising content, we couldn't pass it up. I think we all agree from the outcomes, AI won't replace jobs in our industry any time soon without some real watch outs."   The campaign is now live with 30’, 15’ and 6’ social and digital video, and 30’ audio and podcasts.   CREDITS  Nestle, KitKat  Vice President – Global Category Lead KITKAT: Chris O’Donnell  Head of Marketing Confectionary: Melanie Chen  Senior Marketing Manager (Chocolate): Shannon Wright  Senior Brand Manager (KitKat): Monique Ellis  Wunderman Thompson Australia   Chief Creative Officer: Joao Braga  Chief Strategy Officer: Mel Wiese   General Manager: Annabelle Barnum   Creative Director: Steven Hey  Creative Director: Simon Koay  Group Account Director: Samantha Scheidler  Account Manager: Francesca Brown  Senior Producer: Siobhan Crawley  ...

What happens when 3D artists try their hand at street art? No building is too precious, no alleyway is off ...

The clientflow management platform introduces the world to the concept of good and bad “clientflow” NEW YORK, March 30, 2023 – Clientflow management platform, ...

The appointment comes as the agency deepens its commitment to creative prowess with the arrival of an additional ECD team.  ...

The Type Directors Club, the world’s leading typography organization, has further enhanced existing diversity within its leadership with the announcement of ...

Over the past few years Twitter users have been utilizing the social media platform to type their dreams into existence, ...

Diversity is becoming increasingly integrated into the creative process, a shift which is driving change across the industry. If BLM ...