Publicis Groupe has named Rajdeepak Das as the Chief Creative Officer of Publicis Groupe South Asia and Chairman of Leo Burnett, South Asia. This appointment underscores the Groupe’s dedication to fostering world-class, purpose-driven creativity that enhances brands in the contemporary landscape.
In these newly established roles, Das will concentrate on advancing the Groupe’s creative initiatives by integrating technology and data to transform client enterprises. He will collaborate closely with creative, data, and technology experts across the Groupe to champion these objectives.
With over two decades of experience in building successful brands, Das is an exceptional creative leader, boasting a portfolio of more than 100 international awards from prestigious platforms such as Cannes, The One Show, D&AD, and Spikes. Recognizing the transformative potential of modern creativity, Das, an early adopter of new ideas and technology, has orchestrated successful campaigns like ‘SmartFarms’ for PepsiCo, ‘Say It With Oreo’ for Mondelez, and ‘PumaDive’ for PUMA. His creative endeavors have also earned him a feature in the popular Netflix series ‘The Creative Indians Season 4.’
Under Das’s stellar leadership, Leo Burnett India has achieved remarkable success both domestically and globally. It claimed the title of the Most Awarded Indian Agency at Cannes Lions 2023, The One Show 2023, Adfest 2023, D&AD 2023, and Asia-Pacific Creative Agency Of The Year at Spikes Asia 2023. Additionally, it secured Creative Agency Of The Year at Abby awards India for two consecutive years. Leo Burnett India also clinched the #2 spot for Asia-Pacific Agency Of The Year and the #2 position for Asia-Pacific Agency Network Of The Year at the recent APAC Effie 2023.
Anupriya Acharya, South Asia CEO, Publicis Groupe, expressed her satisfaction with working alongside Das, praising his ability to generate impactful ideas that contribute to both business success and accolades. Das’s consistent excellence, capacity to transform agency culture and reputation, and his ability to produce innovative, business-transforming, data-driven, and sustainable work make him an ideal choice for these roles.
In response to his appointment, Das expressed his delight, emphasizing the vast opportunities presented by the Groupe’s extensive capabilities, diverse talent pool, and esteemed clientele. Eager to redefine creativity, drive brand impact, and positively influence communities through progressive work, Das looks forward to an exciting chapter in his professional journey.