Austin-based creative and culture agency Bakery has been named Creative Agency of Record for LALA® U.S. and all Promised Land Dairy® products following a competitive pitch.
Eight agencies from across the US took part in the pitch, including the incumbent.
As Creative AOR, Bakery is charged with helping LALA® and Promised Land Dairy® to continue growing their footprint across North America.
Tasked with supporting LALA’s current customer base and expanding awareness to a wider audience, the agency will oversee all creative efforts for the brands, including social media, TV, OOH, digital and beyond.
Bakery’s first wave of creative for the LALA® U.S. social media channels will begin immediately, with new-look content rolling out in late-June.
Launch of a full, integrated brand campaign will follow in October, 2024.
LALA U.S. is one of the largest producers and distributors of dairy-based products in North America, offering an array of products that includes LALA® milk, LALA® adult drinkable smoothies, Promised Land Dairy®, and Skim Plus®.
The company has a rich history as a subsidiary group of LALA in Mexico, which is considered one of the top 5 Latin American Brands.
Bakery, which is known for its unique product-led approach to making “things” people want, has created award-winning work for brands like Shiner Beer, Diageo, Naturesweet, and Nike.
Interviews are available with Micky Ogando, Founder/CCO of Bakery and Renata Pimenta, Marketing Director from LALA® US.
“We immediately connected with the LALA team because they have all of the values we look for in a client,”
Micky Ogando, Founder and Chief Creative Officer at Bakery
“They dream big, love their people, and are hungry to do things differently. We’re so excited to help them bring a fresh perspective to the category as they continue to grow their footprint across the U.S.”
“Throughout the pitch, Bakery consistently led with creativity, passion, and a true understanding of our brand,”
Renata Pimenta, Marketing Director from LALA US
“We love the way they’re challenging us to communicate more creatively in the food and beverage space, and are looking forward to partnering with them on the next phase of our growth as a brand.”