London International Awards (LIA) announces Suzanne Powers, Founder of Powers Creativity, as the 2024 Creative Strategy and Transformative Business Impact Jury President. Ten industry luminaries from around the globe will be joining Suzanne onsite in Las Vegas for LIA judging.
This is the inaugural year for the Creative Strategy competition. A creative strategy is crucial to the success of any campaign. It acts as the blueprint for the brand. It needs to have vision and it needs to be creative to deliver a message that resonates with consumers.
Powers Creativity is a company dedicated to helping people and organizations unleash creativity to drive business impact. This company is founded on the belief that creativity is not a happy accident, but rather requires intentional design to craft and calibrate the conditions for creativity to thrive. Planning for creativity is not only Suzanne’s passion; it channels her extensive global experience of partnering with many of the world’s most famous companies and brands including Apple, Coca Cola, Mastercard, Mars, Nespresso, Microsoft, Nivea, GM, Cigna, Mondolez, L’Oreal, Visa, State Street and beyond.
Powers said, “I’m looking so forward to working with this amazing jury to dig into and celebrate the work that beautifully fuses strategic and creative excellence for real-world impact.” Barbara Levy, President of LIA, said, “A well-defined strategy is like a roadmap to everyone on the team. It gives direction to the creatives, guiding them to create messages that are both relevant and impactful. We are happy to introduce the Creative Strategy category in its inaugural year. Transformative Business Impact, now in its fourth year, recognizes that the work plays an influential role in the operations, services and customer experiences and recognizes the solutions themselves. We know that there will be very robust discussions in the jury room with Suzanne as Jury President.”