In Pure Leaf’s latest spot, crafted by Edelman and directed by Eleanor’s Kelsey Taylor, American icon Lindsay Lohan humorously encourages us all to take a “tea break.”
With precise comedic timing, a stellar performance from Lindsay Lohan, and a vibrant visual aesthetic, the campaign immerses viewers in the bustling atmosphere of Fully Loaded Studios. The film playfully mocks the modern corporate hustle, from camera-off Zoom meetings taken in the bathroom to wilting desk lunches.
The concept of a “tea break” harkens back to its historical roots during the Industrial Revolution, when technological advancements necessitated work recesses. This campaign introduces language that celebrates moments of rest, cleverly flipping the script on the relentless drive for productivity by advocating for a playful and well-deserved pause.
- BRAND – PepsiCo
- VICE PRESIDENT – Julie Raheja-Perera
- MARKETING DIRECTOR – Mimi Su
- MARKETING DIRECTOR – Sarah Hammer
- BRAND MANAGER – Jamie Dwyer
- DESIGN DIRECTOR – Katie Bishop Schaffer
- BRAND MANAGER – Maria Muldoon
- PRODUCT DIRECTOR – Lauren Renz
- VICE PRESIDENT – Mike Monahan
- COMMUNICATIONS DIRECTOR – Emily Thomas
- HEAD OF DESIGN – Jenny Tran
- AGENCY / CREATIVE – Edelman US
- EXECUTIVE CREATIVE DIRECTOR – Jesse Suchmann
- CREATIVE DIRECTOR – Eden Lewis
- ASSOCIATE CREATIVE DIRECTOR – Sanay Lemus
- EXECUTIVE PRODUCER – Kate Forlenza
- PRODUCER – Gina LoPinto
- PRODUCER – Danielle Rodriguez
- VICE PRESIDENT – Nicola Pring
- VICE PRESIDENT – Isabelle Furth
- ACCOUNT HANDLING – Ailee Hendricks
- PROJECT MANAGER – Catherine Rodgers
- PRODUCTION – Eleanor
- DIRECTOR – Kelsey Taylor
- EXECUTIVE PRODUCER – Sophie Gold
- HEAD OF PRODUCTION – Rochelle Savory
- PRODUCER – Rita LeRoux
- 1ST AD – Fred Childress
- DIRECTOR OF PHOTOGRAPHY – Adam Lee
- PRODUCTION DESIGNER – Frejya Bardell
- TALENT – Lindsay Lohan
- WARDROBE – Mariel Haenn
- MAKEUP ARTIST – Kristofer Buckle
- HAIR AND MAKEUP – DANIELLE PRIANO
- POST PRODUCTION / VFX – Assembly
- COLOURIST – Lez Rudge
- POST PRODUCTION / VFX – Bandit
- FLAME ARTIST – Prezlymslaw Radłowski
- FLAME ARTIST – Chris Davis
- EDITORIAL – Bandit
- EDITOR – Heather Danosky
- EXECUTIVE PRODUCER – Laura Relovsky
- EDIT ASSISTANT – Brooke Lawrence
- MUSIC / SOUND – Bronx Audio
- SOUND MIX – Eric Hoffman
- EXECUTIVE PRODUCER – Zach Fortin
- PRODUCER – Maggie Norsworthy
- MUSIC / SOUND – Butter Music