Akkomplice, the independent creative agency, has rolled out a new campaign for Fuso trucks, emphasizing the reassurance that accompanies owning and operating one.
Going beyond the conventional focus on payload and performance, the campaign positions Fuso as the preferred truck, offering not just outstanding functionality but also crucial support. This includes a comprehensive package featuring a 5-year warranty, finance and service plans, roadside assistance, and eco-friendly, zero-emission options.
Glenn Dalton, Chief Creative Officer at Akkomplice, shared insights into the creative process, highlighting the challenge of distilling information about five different aspects into a singular message. Despite this complexity, the campaign successfully identifies a common emotional benefit and communicates it in a distinct Fuso manner. Dalton expressed enthusiasm for the campaign’s long-term creative potential.
The campaign is currently active across various channels, spanning social media, digital platforms, print, and out-of-home advertising.
Client:
Fuso Truck & Bus, Australia: Nicole Stone, Eloise De Rauch, Alex Mueller
Agency:
Akkomplice: Glenn Dalton, Kenny Hill, Nathan Herbertson, Martie Skorsis, Nick Livingston, Victoria Concha, Tom Kearney, Lisa Dupre
Media
Speed Media: Peter Tait, Emma Smallwood
Social Media:
Akkomplice: Michael Hewitt
Photographer: Tom Franks
Producer: Josie Amato