By fusing the ethereal glow of the northern lights with the rhythmic patterns of sound equalizers, the visual identity for Eurovision 2024, named ‘The Eurovision Lights,’ has come to life. Grounded in simple linear gradients inspired by the vertical lines inherent in both the northern lights and sound equalizers, this concept is designed to be adaptable, catering to diverse needs and devices.
The emphasis on scalability plays a pivotal role in ensuring a seamless and uniform experience across various platforms and screen sizes. SVT’s Christel Tholse Willers, Deputy Executive Producer of the Eurovision Song Contest 2024, expressed pride in presenting an identity that is not only flexible but also designed for both on and off-screen use. Drawing inspiration from the enchanting northern lights, the concept, ‘The Eurovision Lights,’ integrates the Eurovision Song Contest’s vibrant brand colors. This captivating blend will not only grace the three live shows but will also manifest in exciting variations across the event’s digital platforms, contributing to a Eurovision ambiance in Malmö’s urban spaces.Johan Bello, spearheading the process from the production company Uncut, emphasized that the identity is more than just a logo; it narrates a story, with the northern lights as its foundation and the Eurovision Song Contest’s color palette as its driving force. This union results in a dynamic and versatile palette that allows for creative applications in diverse contexts.Sidney Lim, also involved in the design, highlighted the goal of utilizing clean, simple gradients as fundamental building blocks to craft a Eurovision identity that is luminous, contemporary, and forward-looking.Anticipation is high for the rollout of this distinctive branding in 2024 during the Eurovision Song Contest in Malmö, Sweden, promising a visual spectacle that resonates with the Eurovision spirit.Mark your calendars for the Eurovision Song Contest in Malmö, Sweden, scheduled for Tuesday, May 7 (First Semi-Final), Thursday, May 9 (Second Semi-Final), and Saturday, May 11 (Grand Final) in 2024. Stay tuned for the unveiling of all 37 songs from Liverpool 2023 on your favorite streaming services, and catch the official music videos on the official Eurovision YouTube channel.