In a bold move that marries engineering finesse with environmental consciousness, Brompton, the renowned British bicycle manufacturer, has partnered with leading branding agency BRANDED to launch the ground-breaking packaging for their new T-line range. Brompton’s lightest-ever folding bike, the T-line boasts an ultra-light 7.45kg Titanium frame.
BRANDED, with their storied 14-year partnership with Brompton, has once again pushed the boundaries of packaging design. Utilising state-of-the-art cardboard engineering, the agency crafted interlocking packaging components that echo the bike’s own intricate folding mechanism. In a nod to sustainability and Brompton’s B-corp status, BRANDED designed the packaging to forego glue and minimise the use of paper, cardboard, and plastics, with assembly instructions printed directly inside the box, scrapping wasteful paper leaflets in plastic packaging.
“Our challenge was to encapsulate Brompton’s spirit of innovation and quality in a packaging solution that stands out as much as the product itself,” said Jackie Singh, Account Director at BRANDED. “The new design not only enhances the unboxing experience but also reflects the brand’s ethos and commitment to sustainability.”
The T-line’s packaging differentiates itself with a premium substrate, a carefully chosen understated colour palette, and minimalist typography, ensuring the product stands out without betraying Brompton’s quintessentially British and somewhat quirky identity..
A client spokesperson from Brompton praised the collaboration, stating, “Working with BRANDED on the new T-line packaging was exhilarating. Their deep understanding of our brand and innovative approach to design has set a new benchmark for product packaging in the industry.”
For more information about Brompton’s T-line and the innovative packaging by BRANDED, visit Brompton’s website or contact BRANDED.