July 2024 | Berlin For the global launch of their new Kia EV3, Kia takes us on an epic ride around the world to demonstrate how the brand’s latest all-electric compact EV SUV has the power to move everyone into the EV era.
Together with multi award-winning director duo Jungle, DoP Pierre de Kerchove, Tony Petersen Films, and Innocean Berlin, Kia solidifies its position as a game-changing force in electric mobility. By democratizing access to cutting-edge technologies beyond its tier, Kia empowers millions to join the EV movement.
About the campaign rationale concept and striking visuals technique, Gabriel Mattar, European CCO of Innocean Worldwide, says: “The Kia EV3 brings Kia’s elevated electric SUV experience to the compact EV SUV sector, with immense potential to transform the global perspective of electric mobility. Through this campaign and its remarkable editing work, we illustrate the effortless and straightforward transition to electric vehicles, showing the Kia EV3 as a link between different corners of the globe.”
Chang Sung Ryu, Senior Vice President of Kia Global Brand & CX division, adds:
“With ground-breaking design, an industry-leading electric drivetrain and practical, innovative lifestyle solutions, the Kia EV3 is more than ready to give everyone access to the latest EV technology. It will reassure those who may have been hesitant to switch to electric mobility and drive the mass adoption of EVs. In short, it’s a car that will revolutionise the electric vehicle landscape worldwide, and that is exactly what this Innocean Berlin campaign beautifully demonstrates.”
In the “A moving power” campaign’s hero film, what begins as a drive in a bustling Asian city unfolds into a global adventure. Through clever editing match-cut techniques, director duo Jungle crafts a film that seamlessly transitions between diverse scenes, each showcasing the lives and captivating moments of people from around the world. Despite the varied stories, there’s a common thread running through them all: the Kia EV3, a vehicle of progress and a promise of accelerating electrification for many.
Shot entirely in South Africa, the film skillfully presents the Kia EV3 in a variety of global settings. Elevating the already exceptional set design and photography, the post-production company Katalyst masterfully accentuated the distinctions between these locations, raising the craft to new heights.
London-based music production company Leland has orchestrated a captivating soundtrack that, coupled with stunning visuals, transports viewers on this enchanting voyage.
In addition to the hero film, the campaign includes three product films that focus on the tech features Vehicle-to-load, Advanced Driver Assistance Systems and, last but not least, Kia AI Assistant, which makes its debut in the Kia EV3, dramatically improving the driving experience by providing customers with in-vehicle artificial intelligence services.
The campaign will air in Korea and Europe.
- CREATIVE CREDITS
- Client: Kia
- Product: EV3
- Campaign Name: A Moving Power
- Client: Changsung(Charles) Ryu, Vice President Marketing
- Kyugmi(Kirstyn) Lee, Marketing Manager
- Hyunjeong(Chloe) Choi, Marketing Manager
- Advertising Agency: INNOCEAN Worldwide Europe GmbH
- Chief Creative Officer: Gabriel Mattar
- Excecutive Creative Director: Ricardo Wolff
- Creative Director: Chiara Maria Chessa
- Creative Director: Lorenz Koch
- Senior Copywriter Andy King
- Copywriter: Rowan El-Goweiny
- Art Director: Meri Giorgobiani
- Copywriter: Juan Andres Kebork Bustillos
- Art Director: Leon Celay
- Business Director: Mark Preston
- Account Manager: Jungmoon Kang
- Strategy Director Jörn Ballentin
- Senior Strategic Planner Odile Breffa
- Head of TV : Fabian Barz
- Agency Producer: Juergen Joppen
- Director: JUNGLE
- DOP: Pierre de Kerchove
- Production Company: Tony Petersen Film GmbH
- Managing Director/Executive Producer: Michael Duttenhoefer
- Producer: Florian von der Heydt
- Production Assistant: Lukas Bäuerle
- Original Song
- Original Song/Artist/Composer JOLT
- Song-Title: To Be Free
- Music Production: Leland
- Sound Studio: LOFT Studios Berlin
- Sound Engineer: David Arnold
- Editing: Cabin Edit x TPF
- Producer: Caylee Banz, Charlie Dalton
- Editor: Main: Rami D’Aguiar Product: Nina Sacharow
- Post-Production: KATALYST
- Producer/Post Production Supervisor: Steffen Roethinger
- 1st AD: Tony Tex
- 2nd AD Jaco Nel
- Production Designer: Ninon De Klerk
- Art Director: Grendon Pnematicatos