ICYMI: Lexus just released a cheeky campaign on Father’s Day via a totally-not-real new feature available in the Lexus GX: introducing Dad GXokes, a newly imagined in-dash feature that is meant to help dads everywhere take full advantage of their captive audiences. We’re celebrating dads and the laughter they provide today, and every day.
- GX Launch 2024 – Father’s Day Video – Credits List
- Spot Title: “Dad GXokes”
- Creative Agency: Team One
- Chief Creative Officer: Chris Graves
- Executive Creative Director: Jason Stinsmuehlen
- Creative Director, Art Director: Carlo Barreto
- Creative Director, Copywriter: Josh Bogdan
- Associate Creative Director, Copywriter: Jon King
- Associate Creative Director, Art Director: Nick Costarides
- Associate Creative Director, Art Director: Chris Toland
- Account Director: Amy Oars
- Account Executive: Chandler McKee
- Senior Content Producer: Ann Truong
- Associate Content Producer: Erick Sosa
- Senior Project Manager: Jim Vastano
- Senior Project Manager: Julie Bedard
- Associate Director, Business Affairs: Jessica Solorzano
- Senior Manager, Product Insights: Mike Shin
- Production Company: Tuff
- Director: Paul B. Cummings
- Executive Producer: Max Rose
- Executive Producer: DJay Brawner
- Line Producer: Evan McGillivray
- Director of Photography: Yuki Noguchi
- Editorial Company: AFX
- Colorist: Derek Hansen
- Color Producer: Jenny Bright
- VFX: Joey Deutsch
- Sound Design & Mix: Brent Busby