“After a Remarkable Year, Frank Energy Surges Ahead: Record Growth and the Launch of the ‘Same Energy, Probably Cheaper’ Platform”
In the wake of an exceptional year and a successful rebrand, Frank Energy propels forward with unprecedented growth, unveiling the ‘Same Energy, Probably Cheaper’ platform.
Navigating a landscape marked by escalating costs, Frank establishes itself as a beacon of simplicity in a complex industry. The brand, devoid of gimmicks, demonstrates that compelling propositions can outshine the allure of incentives in a competitive sector.
Michael Wood, Head of Brand, points to New Zealand’s cost crisis as the impetus for the campaign shift. “With Kiwis tightening belts, it’s time to highlight competitive pricing—cheaper power ensures the lights stay on.”
Frank’s innovative approach challenges conventional perceptions of value in the energy sector, asserting that the dichotomy between ‘Premium vs Budget’ is irrelevant—electrons remain the same, packaged differently, with distinct price tags.
Jordan Stent, Creative Director at Motion Sickness, draws inspiration from the concept of ‘Will it Blend.’ Specialized experiments unfold in ‘Toast Mountain,’ blurring the lines between reality and controlled tests.
Set within an abandoned university building, the ‘Testing Lab’ delves into the lore of Frank Energy. Controlled variables unveil eerily similar results in common household power tests—reminiscent of Consumer NZ on steroids.
Terry, a constant presence in the tests, underscores the verdict: “Same energy. Probably cheaper.” Frank Energy’s latest campaign aims to disrupt industry norms and emphasize cost-effective energy solutions in a time of economic prudence.
CREDITS
Client: Frank Energy
Head of Brand & Marketing: Michael Wood
General Manager: Stephen Imm
Marketing Manager: Anuksha Narayan
Media: PHD
Executive Creative Director: Sam Stuchbury
Creative Director: Jordan Stent
Head of Strategy: Hilary Ngan Kee
Senior Creative: Melina Fiolitakis
Art Director: Kelly France
Copywriter: Andrew Hathaway
Junior Creative: Jolin Lee
Junior Creative: Schumacher Leona
Head of Production: Joseph McAlpine
Senior Account Manager: Joe Fraei
Director: Ryan Heron
DOP: Dave Garbett
1st AD: Jonny Moffat
1st AC: Dave Steel
Gaffer: Blair Teesdale
Editors: Jolin Lee, Andy Deere & Pete Hansen
Production Designer: Dion Boothby
Music: Bigpop Studios
Colourist: Alina Bermingham
Sound Design: Liquid Studios
Animation: Moves
Costume Design: Kristen Seth
HMU: Jacqui Leung
Photographer: Simeon Patience