What’s better than using iconic movie styles to showcase sunglass models? That’s exactly what Krys and TBWA\Paris did, drawing from famous film genres for their latest campaign.
This new film takes viewers into a style showdown, symbolized by a clash of camera flashes between two heroes.
With a smooth story and polished look, this campaign brings the excitement of action scenes while celebrating individuality and personal style. As summer approaches, this campaign challenges you: Stand out with your next pair of sunglasses and let your style shine.
CRÉDITS
Client Team : Jean-Pierre Champion, Bruno Censier, Victorine Censier, Camille Boulay Agency Team: Jonathan Serog, Julie Montagné, Nina Fernandes Creative Directors: Benjamin Marchal & Faustin Claverie Assistant Art Director: Audrey Lucet Strategic Planner: Pierre Gris Film Production: ELSE\ Director: Hungry Beards Producer: Jennifer Bauche Production Director: Tristan Voisin Editor: Walter Mauriot Colorist: Nicolas Gautier Director of Photography: Jean Paul Agostini Set Designer: Audrey Malecot Post-production: ELSE\ ELSE CEO: Maxime Boiron Creative Producer: Lorraine Poincignon Post Producer: Mélanie Bernard Lead 2D: Benjamin Piton Motion Design: Maxime Poidevin/ Matthieu Bougle Flame Artist: Franck Darnois/Fx Clément Lead 3D: Younes Chekouh 3D Graphic Designers: Clément Choblet, Jérôme Maillot Shooting Supervisor: Franck Darnois Head of Music and Sound: Olivier Lefebvre Music Director: Thomas Jacquet Sound Director: Ambroise Cabry
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