Prepare for takeoff as TUI and Leo Burnett U.K. team up to bring passengers an in-flight safety video like no other. Titled “Safety: A Global Film,” this cinematic masterpiece combines adventure, mystery, and humor to engage travelers while imparting essential safety instructions.
Created by Leo Burnett U.K., “Safety: A Global Film” transforms the mundane safety briefing into an entertaining journey through various destinations served by TUI. The ad follows a passenger and her accomplice—a flight attendant—on a series of thrilling adventures in mysterious locations. From heists to car chases, archeological discoveries to neo-noir capers, each scene seamlessly integrates safety protocols like fastening seat belts and stowing luggage.
Directed by Alicia MacDonald and produced by Missing Link Films, the extended cut of the film is a testament to meticulous craftsmanship and creative storytelling. Mark Elwood, CCO of Leo Burnett, praises the project as a labor of love, with the TUI team delivering a brilliant concept inspired by popular film genres from around the world.
The attention to detail and humor in “Safety: A Global Film” aim to entertain and inform passengers throughout their flight. As Mark Elwood aptly puts it, “Please fasten your seatbelts and pay attention until the end of the film.”
Passengers aboard TUI Boeing 787 Dreamliner aircraft and selected Boeing 737s across European markets will have the pleasure of experiencing this innovative safety video firsthand. With “Safety: A Global Film,” TUI and Leo Burnett U.K. redefine the in-flight safety experience, proving that safety instructions can be both educational and exhilarating. So sit back, relax, and enjoy the show—your adventure begins now.