Mango Communications has successfully won the account for Made by Fressko, set to bring its strategic thinking and leading influencer management skills to the brand.
Under its new remit, Mango will deliver earned media and influencer engagement for Made by Fressko, aiming to deepen relationships with creators and expand its PR offering.
Mango has maintained a long-standing relationship with the Australian start-up, impressing the brand with its strategic thinking, media relationships, and social expertise.
Made by Fressko, a Melbourne-based, award-winning designer and manufacturer of premium reusable drinkware, is renowned for its timeless design and unmatched quality. Launched in 2014, the brand uses 100% BPA-free, sustainably sourced materials, and sells its products online and in stores globally.
Age Conte, Head of Marketing at Made by Fressko, stated, “We’ve had our eye on the Mango team for several years and have always been impressed by their fame-building creative campaigns and the day-to-day work they do to keep brands in the consumer consciousness. We’re excited to partner with them on our growth journey and bring our brand to life in new and creative ways.”
Alex Lefley, General Manager at Mango Melbourne, added, “We are thrilled to partner with the team at Made by Fressko. Our expertise in public relations, combined with our strategic ability to help brands navigate the world of influencers, was a key attraction for Made by Fressko. We look forward to working with the team to continue developing its overarching brand story and growth success.”
The appointment is effective immediately.
Mango Communications, part of the DDB Group, offers specialist expertise in public relations, social media, influencer marketing, content creation, and experiential marketing. Its clients include McDonald’s, New Balance, Vodka Cruiser, and Funlab, among others.