São Paulo, August 2026 – Zeno Media, a global audio streaming technology company, is expanding its presence in Brazil by changing how Zeno.FM subscription plans are offered. The platform will now provide fixed pricing in Brazilian reais (BRL) and accept payments via Pix and recurring Pix for Brazilian customers, eliminating the need for currency conversion and additional transaction fees.
Under the new policy, Zeno.FM plans for the Brazilian market will be priced directly in Brazilian reais rather than relying on currency exchange rates. Customers can pay using Pix or recurring Pix with no additional fees. Annual subscriptions also include a 20% discount.
The new pricing structure was designed to serve a wide range of users, from independent creators to radio broadcasters that have made streaming a permanent part of their distribution strategy. Localizing pricing and payment methods follows a broader trend among global digital service providers adapting their business models to the unique characteristics of each market.
Brazil is one of Zeno Media’s strategic markets and represents a significant growth opportunity due to the country’s large radio ecosystem and the continued expansion of audio consumption and distribution through digital platforms. Introducing Pix payments and local-currency pricing is part of the company’s strategy to strengthen its relationship with the Brazilian market and make its solutions more accessible to broadcasters, producers, and content creators.
“Brazil is a strategic market for Zeno Media. Today, more than 300,000 unique listeners tune into radio stations on Zeno.FM every day, and we want to continue growing this ecosystem. Our decision to offer pricing in Brazilian reais and support Pix payments is part of our strategy to better serve the local market by aligning with the way Brazilian businesses and creators are accustomed to purchasing and paying for digital services. At the same time, we want to make it easier for broadcasters and producers to access the tools they need to expand their digital presence and reach new audiences,” said Nikols Latuff, Chief Growth Officer at Zeno Media.
The change comes at a time of transformation within the radio industry itself. Radio is extending its reach beyond traditional AM/FM broadcasting by combining terrestrial radio, streaming, mobile apps, and other digital platforms for content distribution and discovery.
In this environment, Zeno.FM serves not only as an online broadcasting infrastructure but also as a content discovery platform, enabling broadcasters and producers to reach new audiences across the internet and multiple connected devices. The platform also provides tools that allow audio businesses to explore new revenue opportunities, including dynamic ad insertion into their streams.
This evolution is closely tied to the concept of Radio 3.0, which describes radio operations that are no longer limited to AM or FM frequencies but instead operate across multiple digital environments. For technology companies like Zeno Media, this transformation represents an expansion of the market for audio infrastructure, distribution, and monetization.
For Zeno Media, the initiative is part of a long-term strategy in Brazil. The company plans to continue expanding its presence as broadcasters, independent producers, and emerging audio companies increasingly incorporate streaming into their operations—not only as a new distribution channel but also as an opportunity to diversify revenue streams.
The company also remains committed to the continuous evolution of the platform, regularly introducing new features to meet the changing needs of a market where audio content distribution and monetization continue to evolve.
