October 1, 2026 (LOS ANGELES, CA) — Home Brew, the digital marketing and creative agency known for leading entertainment brands, announced today its rebrand as Your Name In Lights and its move under the MDRN Logic umbrella.
Having recently won at Clios Entertainment, Shorty Awards, and The Webby Awards, Your Name In Lights brings a proven track record of creating culturally relevant digital campaigns and creative work for some of the industry’s biggest entertainment companies, including ABC, FX, HBO Max, MGA Entertainment, Paramount Pictures, Universal Pictures, and Warner Bros. The agency has developed award-winning work across the entertainment and digital landscapes, combining fan-forward strategy and innovative social media marketing to help brands connect with audiences in meaningful and memorable ways.
As Your Name In Lights joins MDRN Logic, the agency will function within the company’s broader creative ecosystem while retaining the expertise, relationships and creative that have defined its work. With Your Name In Lights operating under MDRN Logic, which is part of the Terry Hines & Associates agency network, the group continues to expand its capabilities and roster of specialized services.
“This next chapter builds on the foundation we’ve created and takes it to the next level,” said Jared Cohen, President of Your Name In Lights. “Entertainment has always been my passion, and Your Name In Lights exemplifies this spirit and where we’re headed as an agency. We continue to execute digital campaigns for film and TV that get people talking, while bringing our clients even more creative capabilities and opportunities through our relationship with MDRN Logic. We’re incredibly excited about what we can build together.”
Inspired by Hollywood’s golden age and the thrill of seeing “your name in lights” on the theater marquee, the new name Your Name In Lights, reflects the agency’s continued focus on putting clients and their brands at the center of culture through digital-first campaigns designed to capture attention and drive conversation.
“This is an exciting evolution for the agency and an opportunity to build on everything we’ve accomplished as Home Brew,” said Erica Coates, CEO of MDRN Logic. “Your Name In Lights has built an impressive reputation for creative thinking and impactful social and digital campaigns, delivering innovative solutions and trendsetting conversation to the biggest IP in entertainment. Bringing the agency into the MDRN Logic family allows us to build on that foundation while creating new opportunities for collaboration and growth.”
President Jared Cohen, a former Sony Pictures executive, will oversee the division, bringing 16 years of entertainment experience and a track record spanning more than 200 film campaigns, including the Spider-Man, Jumanji, Ghostbusters, and James Bond franchises. Recent hire, Angie Behm, VP, Digital & Social, Entertainment, will lead account management, drawing on award-winning experience shaping campaigns for Hulu, Universal Pictures, FX, Paramount Pictures, and Disney. Jennifer Johns, VP, Business Development, will leverage more than a decade of experience in digital media and marketing to expand the company’s client partnerships and growth opportunities.
The agency will continue working with clients across entertainment brands, bringing its digital-first approach and creative expertise to campaigns built to resonate with today’s audiences.
