Last week, three of adland’s best strategic minds got together to talk planning and insights at ‘What’s the Plan?’, kindly hosted by Clemenger BBDO Melbourne.
MC’ed by the wonderful Daisy Atkins, planner at Clemenger BBDO, the brainiac panel consisted of Brigitte Bayard, planning director at Clemenger BBDO, Matt Pearce, head of planning at DDB, and Dom Counahan, executive brand thinker at Thinkerbell.
Each speaker delved into the who’s, what’s and why’s of strategy, lending advice to a hungry audience on the benefits of keeping your mind open to the intricacies of different human experiences to better facilitate your insights and planning. Following this, our speakers individually presented a key campaign of their own, shedding light on the work behind the work.
Says Alex Capper, Youngbloods VIC committee member and measurement lead at CHEP Network: “We wanted to host a night where anybody who was interested in planning could come and learn from some of the best in the industry. We were so pleasantly surprised that it sold out, as it showed us that an interest in planning is alive and well. On the night, the speakers’ generosity with their knowledge made it truly special and will hopefully spark similar events in the future. Also the pies were grouse!”
Says Isabel Evans, Youngbloods VIC co-chair and VMLY&R creative: “So what’s the plan for the rest of the year? More events just like this one. After a couple of quiet years on the event front, we’re so excited to be able to put on a spread of IRL events to inspire the next gen in adland. Stay tuned for what’s coming up next.”
Didn’t make the event? For anyone interested, follow Youngbloods on Instagram to soak up some post-event wisdom soundbites on the feed.
Photos snapped by Ljubica Vrankovic. See them all here.
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