“You Create, We Prepare”: Outback and Ampfy Launch Campaign That Puts Customers at the Center of the Experience

São Paulo, January 2026 – At a time when consumers are increasingly seeking personalized and creative experiences, Outback Steakhouse launches the campaign “Outback Boards – You Create, We Prepare,” created by Ampfy. With more than 600 delicious possibilities to choose from, enjoy, and share, the initiative allows each guest to customize their own board by creating their favorite combination—making the most of the Outback experience.

“Everyone has their own way of enjoying Outback, and that has always inspired us to create experiences that truly resonate with our customers. We listen closely to feedback and understand how freedom of choice makes time at the table lighter, more spontaneous, and more memorable. With this new offering, we want our customers to be the protagonists of the experience: they choose the combinations they love most, and our kitchen prepares everything using fresh, high-quality ingredients,” says Claudia Vilhena, Vice President of Marketing and Sales at Outback.

“It’s almost unbelievable that there are actually more than 600 unique combinations possible, and that was precisely the main hook for creating the campaign. By assembling boards never seen before, the consumer is placed at the center of the conversation, since they are the ones who create their personalized board with endless combination possibilities,” says Fabio Guima, Creative Director at Ampfy.

The campaign is running across digital platforms including Instagram, Facebook, YouTube, TikTok, and Spotify, and also extends to the streets with placements on urban furniture via Eletromidia and JCDecaux. The initiative also features a squad of influencers who showcase their favorite combinations in real life.