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Yoshihiro Yagi, Dentsu Japan Shares the Impact of Creative LIAisons Coaching; LIA + Transatlantic Present Gems from the Sea Episode 9 Ft. Gabriel Schmitt, Global CCO, Grey

Yoshihiro Yagi, Executive Creative Director / Growth Officer, Dentsu Japan Shares the Impact of Creative LIAisons Coaching

Roastbrief by Roastbrief
January 8, 2026
in Awards and Events
Reading Time: 2 mins read
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Yoshihiro Yagi, Dentsu Japan Shares the Impact of Creative LIAisons Coaching; LIA + Transatlantic Present Gems from the Sea Episode 9 Ft. Gabriel Schmitt, Global CCO, Grey
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“The time I spent serving as a coach in Creative LIAisons felt less like teaching and more like an opportunity to revisit fundamental questions: What is creativity? And Why do I continue to do this work?

The young creators I met were exceptionally talented and blessed with access to information and technology. Yet what many of them were struggling with was not how to make things, but what to believe in when making judgments. In an era where clear answers are hard to find, I was reminded again and again through mentoring that more than skills or know-how, it is having one’s own criteria for judgment, a sense of aesthetic values, and a certain resolve that ultimately determines the strength of creativity.

As I spoke about my own work and career, I found myself needing to articulate why I chose certain paths and why I decided to take particular risks. In doing so, I realized that this process was not only for the benefit of others, but also an act of re-editing my own thinking and values. Creativity is not simply about generating ideas; it is about taking responsibility for decisions. And the accumulation of those decisions eventually becomes a person’s “character” and “credibility.” This structure became vividly clear to me once again.

Mentoring at an international platform like LIA was also an attempt to share an understanding of why something is good, beyond differences in culture or assumptions. Logic and trends may vary from country to country. But beneath the moments when people are genuinely moved, or when something feels truly beautiful, there is undeniably something universal. If I was able to help translate that sensibility in any way, nothing could be more rewarding.

While I was involved as a mentor, the truth is that the person who received the greatest stimulation and learning was myself. It was an experience I can reflect on with complete honesty. 

Thank you LIA for giving me this special opportunity and to all the mentees who shared their valuable insights.”

Tags: awardsDentsuDentsu JapaneventsLIALIAisons
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