[yellow tail] Turns Up the Volume with “Good On Ya!” Vinyl Music Campaign

London, Thursday 27^th November  – Australian wine brand [yellow tail] is amplifying its “Good On Ya!” brand platform with a bold new music-led campaign, developed in partnership with creative brand reset co, isobel.

[yellow tail] has teamed up with rising artist Amy Yon to release a new music track, “Eyes of a Stranger.” Yon first featured in [yellow tail]’s TV campaign, where her vocals sparked unexpected demand across social media for a song that didn’t exist – until now.

Recognising the momentum, [yellow tail] embraced its “Good On Ya!” ethos and invested in bringing the track to life. Collaborating with Lost Boy Collective, the brand supported Yon in writing and producing a full release.

The song now sits at the heart of an integrated campaign celebrating its launch. Activity spans PR, digital, influencer partnerships, radio promotion, brand-led competitions, and social music videos. Fans can enjoy the track across limited-edition vinyl and major streaming platforms including Spotify, Apple Music, and Amazon Music.

You can download the track HERE.

Sarah Leahy, [yellow tail] Marketing Manager, Europe said “Music has always been about connection, celebration, and shared experiences – values that mirror [yellow tail]’s personality. Just as the brand encourages people to embrace life’s moments with a positive, inclusive attitude, music provides the perfect soundtrack for those occasions. This campaign brings that spirit to life in a fresh, authentic way.”

Amy Yon is a British singer-songwriter known for her soulful, emotive vocals and raw authenticity. Her music blends indie, pop, and alternative influences, creating a sound that resonates with listeners seeking depth and originality.

Amy Yon, said “It’s been great collaborating with [yellow tail]– if you told me back in January that I’d be releasing a full-length track with a wine brand, I would never have believed you. I keep getting messages from friends saying they’ve seen the ad on TV!  Surreal but also a nice feeling”

Ben Stump, Executive Creative Director at isobel said: “Supporting an up-and-coming artist as she follows her passion, writing and releasing a legitimately great song because the public loved the 20 seconds they heard of it in an ad, and pressing it on bright yellow branded vinyls – this is a campaign that’s as pure an expression of [yellow tail]’s ‘Good on ya!’ attitude as you can get.