[yellow tail] says ‘Good on ya!’ in debut campaign by isobel

London, 19^th May^th, 2025: Leading Australian wine brand [yellow tail] has launched a new brand platform, developed by creative brand agency isobel, which kicks off with a national TV campaign.  The campaign features 3 separate TV ads, as well as social and in-store work, celebrating the joy and confidence of people doing their own thing, and loving it.  If it floats your boat, then go for it. Or as [yellow tail]’s new brand endline states… Good on ya!

The campaign is the first work produced by isobel, since they were appointed as [yellow tail]’s brand partner last year.

In the 3 films, which highlight the brands Aussie spirit, people are seen doing what makes them happy, from swinging in the rain with a dog on their lap, gliding backwards on roller-skates, to dancing in the park. 

The campaign breaks on 19^th May, across linear TV and BVOD.  

Ben Stump, Executive Creative Director at isobel states: “[yellow tail] is the Aussie-spirited, unpretentious wine that doesn’t judge. They make brilliant wine for people who know what they like in life. It’s wine for people who are happy for people being happy… Good on ya!”

Kevin Chinn, Director of Marketing, Europe at [yellow tail] states:  “This is the first work produced by isobel since their appointment as [yellow tail]’s brand partner last year, and we’re really excited about the potential it has to deepen our connection with existing [yellow tail] fans while also helping to bring new consumers to the brand. We’re committed to investing in [yellow tail] and delivering innovative and engaging campaigns that celebrate the spirit that defines our brand”

[yellow tail] is owned by the Casella family and is made at the family-owned winery in Yenda, Australia. It’s wine that is easy to drink, share and most importantly, enjoy.

Media was planned by the7stars.