Lima, Peru – [September 20] – Yape, the Peruvian Super App that was recently named the most valued brand by Peruvians in the Total Brands 2024 Ranking, presents “Yape Tienda”, its innovative feature that promises to revolutionize the online shopping experience. Developed by the agency 121 Latam, the new advertising campaign shows how the super app facilitates the purchase of any product with just a few clicks, allowing users to receive what they need at the touch of a button and in the comfort of their homes.
The campaign consists of 2 motifs, which are already on air. They highlight the simplicity and speed of the shopping experience in Yape Tienda by the hand of Pelaez, one of the influencers of the moment in Peru, who puts himself in the shoes of a “Jalador” inviting users to visit the Yape Tienda, highlighting how the functionality extends the Yape ecosystem beyond transfers and payments, becoming a comprehensive e-commerce tool.
The video, with a light and friendly tone, typical of the brand, reflects how any user can navigate and find what they need on the platform. From essential products to those that spontaneously crave, Yape Tienda is positioned as an ideal option for those who value convenience and speed in their daily shopping.


“Yape at this point is already a brand of the people, the first position in the Total Brands 2024 ranking confirms it, and for us as an agency it is a pride to accompany them on this path. With this campaign we continue to build the close and popular tone that characterizes the brand, incorporating Pelaez as our puller for the Yape Store, a new character in the Yape world that is already getting people talking,” says Lucas Bargen, Executive Creative Director of 121 Latam.
With Yape Tienda, Yape expands its offering by bringing users an innovative solution that allows them to access a wide range of products quickly and easily.
The Yape Tienda functionality is already available in the app, and this launch is expected to further strengthen Yape’s position as a leader in the Peruvian digital ecosystem.
Credits:
Client: Yape
Agency: 121 Latam
Partner and CEO: Alejandro Trípoli
CCO: Gonzalo Calmet
ECD: Lucas Bargen
Creative Directors: Alvaro Paitán, Jose Luis Linares
Copywriter: Milene López
Producer: Luis “Larras” Ruiz
Project Manager: Gino Valle
Responsible for Yape: Alessandra Pinto, Andrea Bauer, Karen Bueno Cobo
Production House: Señor Z
Director: Yal Farreras