Saatchi & Saatchi follows Priest ahead of WWE’s Clash at the Castle event at The Principality Stadium in Cardiff
On Monday 29th August, BT Sport released ‘The Homecoming’ – a new social video campaign starring WWE Superstar Damian Priest.
‘The Homecoming’ follows Priest’s attempts to immerse himself in Welsh culture ahead of WWE’s Clash at the Castle event at The Principality Stadium in Cardiff on Saturday 3rd September, which will be live on BT Sport 2 from 6pm.
In the videos, ‘The Judgment Day’ superstar is put through his paces by his host family as he tries his hand at baking Welsh cakes, herding and shearing sheep, and helping out the staff at Cardiff’s Mad Dog Brewery.
CAMPAIGN TITLE: The Homecoming
CLIENT: BT Sport
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Ben Mooge
EXECUTIVE CREATIVE DIRECTOR: William John
CREATIVE DIRECTOR: Henrik Ridderheim
COPYWRITER: Jonny Durgan
ART DIRECTOR: Soren Birk
EXECUTIVE DESIGN DIRECTOR: Nathan Crawford
DESIGNER: Seb Bailey
PLANNING DIRECTOR: Ophelia Stimpson
MANAGING PARTNER: Jonathan Tapper
BUSINESS LEAD: Rania Kouros
ACCOUNT DIRECTOR: Elliot Handler
SENIOR ACCOUNT MANAGER: James Graham
AGENCY PRODUCER: Felicity Bamber, Abi Wilson
MEDIA BUYING AGENCY: Essence
MEDIA PLANNER: Tom Kislingbury
PRODUCTION COMPANY: UNIT 9
DIRECTOR: Simon Neal
PROD CO PRODUCER: Adam Farley
EDITOR: Ollie Burn
POST-PRODUCTION COMPANY: Absolute
POST-PRODUCTION PRODUCER: Jenna Le Noury, Rosanne Crisp, Yasmin Tilly
SOUND ENGINEER: Joe Marsden
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