Ho Chi Minh City, Vietnam – [Date] – WPP’s Onefluence has been appointed as the full-service influencer marketing agency for L’Oréal Vietnam with a three-year retainer agreement that signifies the beauty giant’s commitment to harnessing brand advocacy as a key driver of business growth.
The win comes after a rigorous pitching process, where VML and Mindshare demonstrated an in-depth and nuanced understanding of the Vietnamese Influencer market, complete with audience insights and a strong grasp of emerging trends. Combined with a data-driven approach that prioritizes performance management and data analysis at every step along the way, the agencies will work closely with L’Oréal Vietnam to ensure strategic and impactful influencer activations. A dedicated team comprised of L’Oréal Vietnam and local and regional subject matter experts from WPP’s Onefluence will come together to form WPP Beauty Tech Lab, and will work seamlessly across agency-client boundaries to help shape the new era of influencer marketing.
“In today’s dynamic landscape, advocacy has become a critical element for success, especially for the beauty industry,” says Matthieu Guerin, Chief Digital Marketing Officer, L’Oréal Vietnam. “We are confident that this partnership will enable L’Oréal Vietnam to strengthen and accelerate our advocacy performance, drive advocacy strategy that connects with consumers in innovative and authentic ways, and drive strong love of our brands.”[NW1]
“We are thrilled to partner with L’Oréal Vietnam, a leader in beauty innovation,” says Ha Nguyen, CEO, VML Vietnam. “By bringing together our expansive capability suite in strategic thinking and creativity with our expertise in innovative technology, we will empower L’Oréal Vietnam to achieve its influencer marketing goals.”
This partnership marks a significant step forward for L’Oréal Vietnam, VML and Mindshare, solidifying their commitment to shaping the future of influencer marketing in Vietnam.
About VML:
VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #VMLconnected.
About ClickMedia:
ClickMedia is a VML Company headquartered in Vietnam. The trailblazing social media agency has long been recognized for its prowess in cultivating a thriving network of influencers and advocates, leaving an indelible mark on the digital community landscape. Evolving beyond traditional influencer marketing, Click has become the go-to partner for brands seeking sophisticated solutions, including cutting-edge influencer commerce strategies, AI-powered live streaming, and a unique 24/7 in-house creator studio that delivers high-quality content at lightning speed.
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance, data and technology, entertainment, and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
