WPP dominates WARC Media 100 for ninth consecutive year

For the ninth year in a row, WPP has been named the world’s leading company on WARC’s 2026 Media 100 list. This sustained recognition reaffirms WPP’s unparalleled leadership in the global media landscape, showcasing its commitment to delivering transformative, integrated and award-winning media strategies for clients around the globe.

WPP’s media capabilities were further highlighted by Mindshare Worldwide securing the esteemed Media Network of the Year top spot, with EssenceMediacom and Ogilvy also ranking in the top five. WPP agency brands placed highly amongst the global media agencies, with Mindshare Mumbai, Mindshare New York, Mindshare London and EssenceMediacom New York securing spots in the top ten. 

The collaborative strength of WPP was on display, with Dove and Mindshare’s “Beauty Test Stops With Me,” created with Ogilvy to combat societal beauty biases, coming in as the number one global media campaign.

Brian Lesser, Global CEO, WPP Media said: “Leading the WARC Media 100 for a ninth straight year is an honour and a testament to the incredible clients, people and innovative work across the entire WPP network. In a world where media is truly everywhere and in everything, these awards powerfully show how we create captivating work that’s strategically brilliant, culturally relevant, and deeply impactful. At the heart of every truly successful client partnership lies a powerful idea – one that doesn’t just meet objectives but fundamentally transforms a business. Congratulations to our clients and our teams for consistently delivering outstanding work that moves audiences to think and act.”

Ailsa Lochrie, Client President, Unite, at WPP Media, said: “Topping the WARC Media 100 ranking with the Dove ‘Beauty Test Stops With Me’ campaign is a remarkable achievement and we are so proud of our partners at Hindustan Unilever for effecting real change in India. What’s all the more impressive is the approach. We take great pride in combining cultural nuance, strategic thinking and innovation to deliver measurable, profound impact. In collaboration with our clients, we develop ideas that elevate brands and redefine categories, drawing on exceptional acumen and all that tech and AI can offer to ultimately drive unparalleled growth for them.”

WARC, the publisher of respected industry journals including the Journal of Advertising Research, services more than 75,000 marketers and advertisers across 100+ markets globally. The WARC Media 100 ranks the world’s most awarded media companies and campaigns and is widely recognised as the industry benchmark for global media excellence.

For additional information on the Media 100, and to view this year’s full list, click here.