Wow! Noodles Set to launch 5 Desi Asian range of Cup Noodles in vegetarian and non-vegetarian flavours; right from Thukpa from Tibet, Khao Suey from Burma, Korean Noodles, Manchurian & Chilli Chicken & India’s most loved Chinese bhel
· To be available across all quick com and online channels and along with all leading MTs across 200+ Towns and Cities
· Aims to hit annual 100 Cr business within 24 months
India, 11, March 2025: Wow! Momo, the country’s leading QSR brand, has made a bold entry into the FMCG Cup Noodles segment with the launch of Wow! Noodles – a first-of-its-kind range of Desi-Asian Flavours, revolutionizing the instant noodles market. With a unique blend of authentic and wholesome flavors, Wow! Noodles is designed for the modern Indian consumer who craves convenient yet delicious meals anytime, anywhere.
The innovative range features a fusion of iconic Asian and Indian flavors, including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel, ensuring a flavourful experience like never before. With a growing focus on instant, high-quality, and restaurant-style meals, Wow! Noodles delivers an authentic taste experience in just five minutes.
Expanding Nationwide with Omnichannel Availability Wow! Noodles has already made its mark across leading Quick Commerce platforms such as Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes, and D Mart Ready, along with Modern Trade giants like Reliance, More Retail, Spencer’s, Spar, and Ratnadeep, among others. Additionally, the brand has established a robust presence in 10,000+ general trade stores across 200+ towns and cities.
Further solidifying its footprint, Wow! Noodles is also soaring high at 35,000 feet, making its way into inflight menus of Akasa Air, Air India Express, and Spice Jet. The response from travellers has been overwhelmingly positive, reinforcing the product’s appeal across a wide consumer base.
Innovative Consumer Engagement & Product Trials Wow! Noodles is driving deep consumer engagement through immersive in-store activations, innovative displays, and extensive product sampling in modern trade outlets. The brand’s emphasis on taste, convenience, and authenticity has led to strong trial adoption and enthusiastic feedback across all age groups.
Sagar Daryani, Group CEO & Founder, Wow! Momo, expressed his excitement about the launch:
“At Wow! Momo Foods, innovation is in our DNA. With Wow! Noodles, we are disrupting the cup noodles category by bringing the perfect blend of desi and Asian flavors in a format that is both convenient and exciting. As we continue to expand our FMCG footprint, this launch marks a significant step towards making Wow! Momo a household name beyond QSR.”
Mithun Appaiah, CEO, Wow! FMCG, added:
“We are leveraging the strong brand equity of Wow! Momo to make Wow! Noodles a household favourite. With our focus on product innovation and strategic channel expansion, we are confident about an exciting year ahead—bringing new Flavors, scaling our distribution reach, and disrupting the FMCG space.”
As Wow! Momo continues to innovate and expand its FMCG portfolio, Wow! Noodles is set to redefine instant meals with wholesome, authentic, and delicious flavors – anytime, anywhere. Wow! FMCG was launched about 24 months ago with packaged momos which has disrupted the category to become one of the top selling brands across key channels in a very short duration. With 16 skus in Momos & now with 9 SKUs of cup noodles its available across 200+ towns and cities in more than 10k stores and distribution points. The division is already at a 60 Cr (ARR) within a short duration of launching its range. Recently Wow! Momo FMCG division launched their range across the Middle East market with the Lulu group which takes them international.
