The holding company WoW Gaming Ventures, which specializes in gamer marketing solutions for brands, agencies and gamers and is made up of the companies DRUID Creative Gaming, Pixel Hunters, Rogue Unit, Warlocks and Warrios Streaming Media, announces the arrival of Felipe Felix as Director of Strategy and Operations. The executive’s challenge will be to integrate and strengthen the group’s ecosystem of companies in the development of business and in-game experiences for the LATAM region and emerging markets.
Cláudio Lima, CEO of WoW, emphasizes the importance of this expansion: “Felix brings an essential strategic vision to integrate the group’s new companies and ensure that each of them becomes an independent reference in the market, as has already happened with DRUID Creative Gaming. We’re excited about the experience and knowledge he brings to our team”.
“Since my first stint at DRUID Creative Gaming, I’ve seen the agency consolidate itself as the largest in the gaming sector in Latin America, developing creative solutions for industry giants such as Epic, Blizzard and Supercell, as well as brands such as Samsung, Itaú and O Boticário. Now, with the WoW group and the expansion of companies such as Warrior, Warlocks, Pixel Hunters and Rogue Unit, we have a unique opportunity to offer 360° solutions for gaming and entertainment. The focus will be on integrating business solutions in a fluid way and ensuring that each of the companies is able to provide a significant and authentic impact for brands and players in the global gaming and entertainment scene,” says Felix.
With 15 years of experience in media and entertainment, Felipe Felix brings a solid background with stints at renowned companies such as Escala, Naked, ESPN and, most recently, Activision Blizzard King, where he led business development and B.I. for major franchises such as Call of Duty, Diablo, World of Warcraft and Overwatch in Brazil and LATAM. This is his second stint at WoW, having served as Director of Games and Entertainment at DRUID in 2021.
