The 50lb (22.6kg) phone case was created to mark the launch of new Card Evolutions in Clash Royale for its most-feared characters, P.E.K.K.A. and Mega Knight
Former World’s Strongest Man and deadlift world record holder, Eddie Hall, struggled to play a full game of Clash Royale whilst using the case, and neither could the fans who attempted the feat
Las Vegas, 23 September 2024 – It weighs 50lb (22.6kg) and has a bulk weight consisting of high-density, heavy metal beads. It’s what Supercell, the makers of real-time multiplayer mobile game Clash Royale, believes is “quite possibly” the world’s heaviest phone case.
The case, which took 600+ man hours and 16 people to design and bring to life, was created to mark the launch of two of the most heavyweight Card Evolutions in Clash Royale. Since last week, two of the game’s most feared characters – P.E.K.K.A and Mega Knight – have become even stronger in their ‘Evolution’ forms.
For the case’s first playtest, Clash Royale teamed up with legendary strongman and internet personality Eddie Hall. Both Hall and fans alike struggled to get to grips with the device as they played the game on the eve of UFC 306 in Las Vegas, where game developer Supercell promoted its titanic in-game event at Sphere.
Even with a more modest 25lb (11.3kg) version of the heavyweight device, fans continued to feel the strain of the P.E.K.K.A. vs. Mega Knight challenge.
Eddie Hall said: “It’s the most fun I’ve had playing a game while working out at the same time. I challenge anyone to get through a three-minute round of Clash Royale while holding this case!”
Clash Royale is a fast-paced 1v1 strategy game where your aim is to destroy your opponent’s Towers. To do this, you collect Cards and build a team from more than 100 powerful troops, which you command in the arena to try and outsmart your opponent. To join Eddie Hall and millions of players worldwide in the Clash Royale arena, download the game on iOS or Android here.
CREDIT LIST
CLIENT: Supercell Oy – Clash Royale
Head of Live Games Marketing: Iwo Zakowski Brand Marketing Manager: Erol Tekkanat Marketing Producer: Freddy Herneoja PR Manager: Jonathan Howard Growth Marketing: David Edwards Social Media and Reputation: Pedro Alvim Social Media Manager: Joao Freitas
AGENCY: DAVID New York Partner & Global CCO: Pancho Cassis Global COO: Sylvia Panico MD: Luiza Prata Carvalho CCO: André Toledo Creative Director: Linus Oura Associate Creative Director: Guilherme Pinheiro Sr. Copywriter: Luca Trincanato Sr. Art Director: Victoria Rocha Global Strategy Officer: Paula Vampre Group Strategy Director: James Mitchell Strategist: Brooklyn Carey Group Account Director: Brett Niebling Account Supervisor: Luisa Prado Head of Production: Brenda Morrison Fell Producer: Thiago Zveiter Director of Business Affairs: Barbara Karalis Business Affairs Manager: Catalina Peña Global PR Director: Sandra Azedo
Production: Whiskey Bear
Director: Bad Weather (Peter Vass & Sam Milman) EP / Founder: Ben Murphy Head of Production: Michael Tamburrino Producer: Josh Martinez Production Coordinator: Kenyon Robertson, Jazmin Martinez
LOS ANGELES UNIT DP: Steven Moses 1st AC: Dennis MacDonald 2nd AC / DIT: Grant Duncan Gaffer: Andrea Sachs Best Boy Electric: Robert Quinn Key Grip: Paul Giacalone Best Grip: Chris Stalsworth Production Designer: Tim Ford Propmaster: David Duarte Stills Photographer: Christopher Shintani Stills Assistant / Digitech: Joe Beckley Production Assistant: Cesar Mojica, Isaiah Goltara, Robert Gillard
LAS VEGAS UNIT Camera Operator (A CAM) Denis Bosnjakovic Camera Operator (B CAM) Taylor Miller 1st AC (LA prep): Joshua Wordel 1st AD: Ross Armenta 2nd AD: Amanda Dodge Gaffer: Alex Miller Stylist: Amber Thomson Stylist Assistant: Carrie Daly Hair & Makeup: Natasha Chamberlin Hair & Makeup: Assist Suzan Tanabe Sound Mixer Mike Banton Prop Assistant: Lesley Ryland Art PA: Erik Nunez, Anthony DeFeo Locations: Rich Bokides Medic: Chris Hilton Production Assistant: Cesar Mojica, Michael Thompson, Rene Ortiz, Steve Stelle, Chris P Anderson
Product Manufacturing: Street Factory
Executive Vice President: Aurora Bell Executive Producer: James Krajsa Producer: Grace Miller Director of Integrated Projects: Caleb Barton Director of Fabrication: Brandon Regner Project Manager: Sam Madill Fabricator: Robert Butters Director of Logistics: Kevin Mossing
CCO: Brian Yessian Head of Production: Michael Yessian Executive Producer: Evelyn Brown Sound Design and Mix: Jacob Wolfe Studio Assistant: Lilly Gitlitz
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