Wonderhood Studios has appointed Charlotte O’Brien as Strategy Director, further strengthening the agency’s strategy department as it continues to grow its client portfolio.
In her new role, O’Brien will primarily lead strategy across Waitrose as well as supporting on new business opportunities. She will report into Joe Harris, Head of Strategy and Nick Exford, Executive Strategy Director at Wonderhood Studios.
O’Brien joins from Iris, where she spent the past six months, following several years at VCCP as a Senior Strategist. During her time at VCCP, she worked on the Cadbury account, playing a key role in the Cannes Lions and D&AD award-winning campaign “Made to Share”, which celebrated everyday acts of generosity through limited-edition Cadbury Dairy Milk bars.
She was also instrumental in repositioning Cadbury Bournville with “Made To Be Enjoyed, Not Endured”, reframing the dark chocolate brand as the antithesis of bitter dark chocolate. Her experience at VCCP also includes work on Maynards Bassetts where she led on the award-winning ‘Set the Juice Loose’ OOH campaign last year.
Prior to VCCP, O’Brien spent four years at M&C Saatchi in Sydney, working across a range of global brands including Tourism Australia and Commonwealth Bank, and has also held roles at JWT and WCRS.
Joe Harris, Head of Strategy, said: “The calibre of competition for the Waitrose Strategy Director role was unbelievable and speaks volumes about Charlotte’s ability. Myself and Nick felt she brought the perfect combination of strategic simplicity, maturity and a doggedness to make brilliant work happen. We’re incredibly lucky to have her at this important time of growth for Wonderhood Studios.”
O’Brien adds: “From the moment I met the team at Wonderhood, it was clear I was in the company of passionate creative minds dedicated to raising the bar to produce the strongest possible work. I’m very excited to join them in their pursuit of captivating ideas that resonate with the human condition and leave audiences entertained.”
