That smell of fries that makes you abandon dinner plans, half a burger gone after a simple “Can I have a bite?”, a lifesaving stop on the road with the kids, fries mysteriously vanishing on the way home…
These are all classic McDo Moments — small, everyday scenes that have become part of the French way of life.
This new campaign (TV, digital, and in-store) celebrates these simple, accessible pleasures we’ve all experienced.
Built around the brand platform “McDo Moments are back” and the iconic “Come as you are” philosophy, this series directed by Antoine de Bary brings to life five moments of daily life. With humour and realism, each one reflects the unique connection between consumers and the brand. The tone is light, relatable, sometimes a bit cheeky — but always authentic.
Discover the 4 films
By tapping into universally shared experiences, these five short films continue McDonald’s storytelling tradition — where insight and emotional closeness are at the heart of every campaign.
Because at McDonald’s, it’s not just about the food — it’s about the moments. And now, those moments are back.
To top it all off, McDonald’s is reaffirming its commitment to accessibility with the return of great prices. Three standout offers are highlighted: the Happy Meal at €4, the McSmart at €5, and the Little Pleasures under €3.
