December, 2025. For as long as McDonald’s has existed, it has been supporting families with fun offers and experiences: play areas, birthday parties… and of course, the Happy Meal™, its books and its toys.
But in 2025, the family is reinventing itself and counting among its members a new face, with a little snout in the middle. Because yes, with 1 in 3 French people who own a dog, for some, it’s unthinkable not to include in the family nest the little (or big) furry balls that brighten their daily lives.
This is even more significant among Gen Z, for whom attachment to their pet is all the stronger: nearly one in two affirm that it’s the most important living being in their life (source: Mars Global Pet Parent Study, survey of 20 countries and 20,000 pet parents, 2024). So much love on four paws – we couldn’t understand it better.
Faced with this observation, McDonald’s France and DDB Paris wanted to celebrate these new pet parents in their own way, with an operation as crazy as it is generous, which fully aligns with the Brand’s DNA.
Happy Doggy presents the Dog Toys Collection, the first dog toy collection by McDonald’s. A series of four exclusive toys inspired by the McDonald’s universe to take home and give to your dog: the Chauss’Pom, the Fly’Bun, the Sundae’Ball and the Fun’Fries*
Jean-Guillaume Bertola, Chief Marketing Officer, McDonald’s France, explains: “At McDonald’s, we are committed to creating moments that truly matter. We all know that a first McDonald’s toy is always something special, and we wanted pet-parents to be able to share that experience too — with the companions who fill their daily lives with loyalty and affection: their four-legged friends. Happy Doggy is our way of celebrating these unique bonds and helping turn every moment into a happy memory. We are very proud that France is the first country to offer this initiative, which is fully aligned with the brand’s DNA while meeting our customers’ expectations.”
Meryl Martin, Deputy General Manager at DDB Paris, confirms: “For 15 years, our strategic and creative partnership with McDonald’s France has been based on the same conviction: reading the signals of society and transforming this listening into strong, feel-good and popular ideas.”
A collection that’s definitely not ‘niche’ – designed so that dog parents make their loyal companions completely barking mad!
Because yes, we’ve all experienced it – nothing hits like a first McDonald’s toy.
A limited-time campaign launching November 27th in McDonald’s restaurants throughout France and on TV, DOOH, out of home, digital audio, and social media.
*The Chauss’Pom, the Fly’Bun, and the Sundae’Ball are available with the purchase of a Maxi Best menu +€3.50 from December 2, 2025 until stocks last. The Fun’Fries is available under the same conditions in the McDo+ app from November 27, 2025 to December 1, 2025
